Hello, My name is Léa. After studying fashion design and marketing for 6 years, I worked for 3 years in a strategic fashion consultancy. I'm looking for a job to take on new challenges in my professional career. Let's talk about it!
Prospective and emerging trends research- •Understanding the socio-cultural context and identifying consumers' aspirations. •Conceptualisation and drafting of the agency's major prospective reflections. •Identification of socio-cultural signals •Continuous monitoring of the agency's key sectors: fashion, design, beauty and lifestyle. •Construction of customised presentations and conferences on current and future trends. Brand strategy- •Reflection, benchmarks and immersions in order to understand the challenges and objectives of our clients. •Creation of recommendations for our clients: portraits of aspirational targets, brand platforms, brand activation levers, innovation territories. •Creation of coherences and echoes between the brand strategy and the offer strategy of our clients, in partnership with the style teams.
Creative set design & tableware studio Art direction, concept development & set up/set design coordination
Societal monitoring & prospective marketing- •Permanent monitoring: socio-behavioural and marketing feed of NellyRodi files •Animation & reporting of internal 'Hot Topics' meetings •Assistance in carrying out market studies, societal and sectoral monitoring- Retail, innovations & technologies Insights & Strategic marketing expertise - Fashion, Beauty, Design, Food & Service- •Contribution of insights and marketing content to editions- Annual and seasonal issues •Societal and sectoral studies •Consulting projects •Methodological reflection, implementation and operational follow-up of the folders •Iconographic research and PPT/InDesign mock-ups •Briefs participation for internal and freelance
•Prospective research •Qualitative studies •Sectoral monitoring •Zeitgeist •Iconographic research
Print- Federation Magazine •Briefing with the design and art direction agency PIC •Coordination of photo shooting Event- TRAFFIC trade fair •Communication of the exhibition •Management of supplier/sponsor relations •Supervision of the trade fair conferences •Organisation and coordination of afterworks and masterclasses Digital- •Launch campaign of the AGENDA MODE app •Participation in the V2 brief of the AGENDA MODE application •Management of the Wordpress back office of the pretaporter.com website •Creation of monthly newsletters •Community manager - Instagram/ Facebook/ Twitter/ LinkedIn
Sales- •Welcoming, accompanying and developing customer loyalty through adapted and personalised advice •Development of sales performance Merchandising- •Maintaining the merchandising of the sales area •Layout of the sales area and arrangement of the products according to the directives of the head office •Inventory control
Sales- Event catering for trade fairs and conferences The Grand Bal Masqué at the Château de Versailles - VivaTechnology - Foire de Paris - Paris Healthcare •Development of commercial offers and briefing of customer requests •Preparation of customer quotations •Preparation of operating files and orders with service providers •Preparing and sending invoicing elements to clients
Conculting in strategy- •Digital Strategy •Community Management •Brand Image Communication officer- •Christmas marketing campaign 2017 - Facebook/ Instagram
Fashion design- •Stylist assistant/ Costume designer for the theatre adaptation of Anna Karenina by director Gaëtan Vassart •Design/ Pattern making and pattern cutting •Material sourcing •Hand sewing, flatbed sewing machine, overlocking machine Events- •Organisation of photo shoots •Organisation of fitting Marketing- •Market analysis/ Competitive intelligence