Yasemin Ozcan

Analytics professional | EMiLUX 2023 SDA Bocconi Candidate
Previous Brands
Foresight ASG
Primeshare Inc.
Work Experience
Sales Analytics and Data Science Manager
Apr ‘21 - Sep ‘21

• Hired, trained, mentored, and managed team focused on analytics for new and existing sales • Led workstream for new Outbound Program initiatives. Delivered analysis and insights into implementing first territory management and planning across Americas, EMEA, and APJ • Led and initiated qualified customer opportunity analysis; Identified conversion/upsell opportunities based on spend and product usage analytics • Represented sales team and contributed to building the company’s first Data Governance Committee. Provided frameworks, metric definitions, data quality analysis and collaborated directly with Data Engineering leadership

Senior Manager, Business Analytics
Dec ‘17 - Jun ‘20

• Led Business Analytics team efforts in the selection, prioritization and execution of key cross-functional deliverables providing strategic recommendations and actionable insights to support the executive team, sales, marketing, sales operations, customer success, and product management teams • Directly supported and represented company to potential buyers and investors through multiple engagements including Accel-KKR, buyer acquired Recurly in 2020 • Collaborated with marketing and executive teams to understand and gain insights related to the impact of COVID-19 on businesses and subscription industry trends shared with media outlets including WSJ, Forbes, Yahoo! Finance, and PYMNTS • Enabled self-service analytics by developing over 20 automated, interactive, custom dashboards and tools resulting in increased efficiencies and reduction of manual reporting and analysis by 128 hours per month • Drove and planed data warehousing design and development by collaborating with data engineers and operations team on our internal stack to optimize standardized data sources and improve accuracy • Managed organizational level consistency related to core business metric definitions, methodologies, and data quality. Oversaw and contributed to data cleaning efforts • Led implementation of data enrichment and excellence initiatives working with cross functional team to identify requirements and business needs • Partnered with sales and marketing teams to set up external and internal data integration from various sources into Salesforce. Managed data requirements and model for contract object in Salesforce • Applied learnings from prior forecasting methodologies to increase forecast accuracy from 95% to 99% while implementing more efficient process • Hired, trained, mentored, and managed business analyst team

Business Analytics Manager
Oct ‘16 - Nov ‘17

• Defined key business metrics and implemented customer segmentation presenting trends and opportunities on a weekly, monthly, and quarterly cadence • Developed pricing strategy and advised department leads and executive leadership on custom pricing to optimize revenue through scenario analysis, modeling customer behavior, growth forecasting, and estimating CLV • Managed recurring revenue forecasting at a merchant level with a 95% accuracy across 2,000+ merchants

Sr. Business & Strategy Analyst
Feb ‘15 - Oct ‘15

• Initiated customer analytics efforts by providing custom deliverables, defining metrics, and designing visualizations to help Recurly’s top 1% of customers understand their transaction, fraud, and subscription data • Created and implemented new workflow optimizations and internal processes contributing to data quality management and long-term planning

Data Analyst
May ‘14 - Feb ‘15
Foresight ASG

-Provide data analytics services to clients on a variety of projects for pre-financing, post-financing, and internal purposes -Conduct analysis of various client debt and equity financing terms and structures. Presented results with internal Finance team to clients’ senior management teams - Design internal processes and workflows in-line with corporate expansion strategy and collaborate with clients’ senior management teams to implement these new practices

Product Development
Jan ‘14 - Apr ‘14

-Led the team that gathered and analyzed user feedback, platform integration, and delivered product requirement documentation for internal and external development teams -Completed an extensive analysis of competition in the space and delivered findings to senior management -Assisted in designing UX framework with internal product team and collaborated with the company’s offshore development team

Business Analyst, Product Marketing
Jan ‘09 - Jun ‘12
Primeshare Inc.

-Defined product and pricing strategy and developed an effective marketing plan; identifying trends and opportunities in SaaS industry through a detailed competitor analysis that increased number of users by 45% in 6 months -Designed and developed the product requirement documentation for Primeshare's iPhone application for internal development team, client-facing collateral including PPT slides, sales brochures, and website content - Delivered presentations and demo sessions to angel investors, incubators, potential clients, and in New Tech Meetups; actively participated in developing new business relationships

Associate Intern, Equities
Jul ‘08 - Sep ‘08

• Developed the business proposal for a new product, Securities Lending Program, which is a net new revenue stream, with a short term opportunity size of $2 million. • Analyzed and presented profitability and feasibility of a confidential new business opportunity in a foreign country through detailed financial, strategic, and industry analysis generating 40% revenue the first year and 70% for following years of Citi Equities Istanbul’s total revenues in a 5 year forecast. • Launched new client acquisition efforts by conducting a research on all clients from European Union with a combined portfolio value of $19 billion. • Played key roles in ensuring effective communications across Citigroup London and Israel. • Prepared PPT slides on Citigroup Equities' accomplishments and market developments in Turkey. • Engaged in ongoing equity research of iron and steel industry.

English - Fluent
French - Fluent
Turkish - Native
Italian - Basic
Education & Training
SDA Bocconi
‘22 - ‘23
Executive Master in Luxury Management
Stanford University
‘13 - ‘13
Business Intelligence
University of California, Santa Cruz
‘07 - ‘09
B.S. Information Systems & Technology Management
University of California - Santa Cruz
‘07 - ‘09
B.A. Business Management Economics
Stanford University
‘06 - ‘06
Decision Making in Organizations (Management Science & Engineering)
San Francisco, CA, USA