• Hired, trained, mentored, and managed team focused on analytics for new and existing sales • Led workstream for new Outbound Program initiatives. Delivered analysis and insights into implementing first territory management and planning across Americas, EMEA, and APJ • Led and initiated qualified customer opportunity analysis; Identified conversion/upsell opportunities based on spend and product usage analytics • Represented sales team and contributed to building the company’s first Data Governance Committee. Provided frameworks, metric definitions, data quality analysis and collaborated directly with Data Engineering leadership
• Led Business Analytics team efforts in the selection, prioritization and execution of key cross-functional deliverables providing strategic recommendations and actionable insights to support the executive team, sales, marketing, sales operations, customer success, and product management teams • Directly supported and represented company to potential buyers and investors through multiple engagements including Accel-KKR, buyer acquired Recurly in 2020 • Collaborated with marketing and executive teams to understand and gain insights related to the impact of COVID-19 on businesses and subscription industry trends shared with media outlets including WSJ, Forbes, Yahoo! Finance, and PYMNTS • Enabled self-service analytics by developing over 20 automated, interactive, custom dashboards and tools resulting in increased efficiencies and reduction of manual reporting and analysis by 128 hours per month • Drove and planed data warehousing design and development by collaborating with data engineers and operations team on our internal stack to optimize standardized data sources and improve accuracy • Managed organizational level consistency related to core business metric definitions, methodologies, and data quality. Oversaw and contributed to data cleaning efforts • Led implementation of data enrichment and excellence initiatives working with cross functional team to identify requirements and business needs • Partnered with sales and marketing teams to set up external and internal data integration from various sources into Salesforce. Managed data requirements and model for contract object in Salesforce • Applied learnings from prior forecasting methodologies to increase forecast accuracy from 95% to 99% while implementing more efficient process • Hired, trained, mentored, and managed business analyst team
• Defined key business metrics and implemented customer segmentation presenting trends and opportunities on a weekly, monthly, and quarterly cadence • Developed pricing strategy and advised department leads and executive leadership on custom pricing to optimize revenue through scenario analysis, modeling customer behavior, growth forecasting, and estimating CLV • Managed recurring revenue forecasting at a merchant level with a 95% accuracy across 2,000+ merchants
• Initiated customer analytics efforts by providing custom deliverables, defining metrics, and designing visualizations to help Recurly’s top 1% of customers understand their transaction, fraud, and subscription data • Created and implemented new workflow optimizations and internal processes contributing to data quality management and long-term planning
-Provide data analytics services to clients on a variety of projects for pre-financing, post-financing, and internal purposes -Conduct analysis of various client debt and equity financing terms and structures. Presented results with internal Finance team to clients’ senior management teams - Design internal processes and workflows in-line with corporate expansion strategy and collaborate with clients’ senior management teams to implement these new practices
-Led the team that gathered and analyzed user feedback, platform integration, and delivered product requirement documentation for internal and external development teams -Completed an extensive analysis of competition in the space and delivered findings to senior management -Assisted in designing UX framework with internal product team and collaborated with the company’s offshore development team
-Defined product and pricing strategy and developed an effective marketing plan; identifying trends and opportunities in SaaS industry through a detailed competitor analysis that increased number of users by 45% in 6 months -Designed and developed the product requirement documentation for Primeshare's iPhone application for internal development team, client-facing collateral including PPT slides, sales brochures, and website content - Delivered presentations and demo sessions to angel investors, incubators, potential clients, and in New Tech Meetups; actively participated in developing new business relationships
• Developed the business proposal for a new product, Securities Lending Program, which is a net new revenue stream, with a short term opportunity size of $2 million. • Analyzed and presented profitability and feasibility of a confidential new business opportunity in a foreign country through detailed financial, strategic, and industry analysis generating 40% revenue the first year and 70% for following years of Citi Equities Istanbul’s total revenues in a 5 year forecast. • Launched new client acquisition efforts by conducting a research on all clients from European Union with a combined portfolio value of $19 billion. • Played key roles in ensuring effective communications across Citigroup London and Israel. • Prepared PPT slides on Citigroup Equities' accomplishments and market developments in Turkey. • Engaged in ongoing equity research of iron and steel industry.