Sophia Munro
I bring 18 years’ experience in luxury and high street retail, excelling in buying, merchandising, and team leadership for brands like ASOS, Urban Outfitters, and Harrods. I thrive in dynamic environments, delivering exceptional product knowledge and customer-focused service, and adapting quickly to new retail challenges.
Manage the Buying, Merchandising, and Product Development teams, overseeing all areas from concept to in-season trading. Increased sales +10% YoY by prioritising stock availability, improving forecasting accuracy and optimising assortment depth. Established a clear, top-line sales forecasting process to help senior leadership understand the trading position and sales trajectory, enabling senior management more agile decision-making. Own the departmental P&L, with responsibility for planning, budget control, and monthly performance reporting to the board. Spearheaded the development of new ranges, placing greater emphasis on trend relevance and commercial viability to drive conversion and sell-through. Established the OTB halving stock cover and reducing intake spend by -12% YoY. Researched and implemented new inventory management software, providing full visibility of stock movement, intake, and COGs for the first time in the business. Improved intake margin by +2% through supplier base refinement, renegotiated cost prices, and competitive retail price realignment.
Founded and scaled a successful direct-to-consumer womenswear brand from concept to six-figure turnover, specialising in sustainable bridesmaid and occasionwear. Secured high-quality, ethical manufacturing partners and established sustainable sourcing processes across fabrics, trims, and packaging. Delivered a comprehensive business and financial plan to secure seed investment, demonstrating a clear commercial vision and strong forecast accuracy. Led the digital and e-commerce strategy, managing website, social channels, and content to support product launches and seasonal campaigns. Achieved organic national and global press coverage in ‘Vogue’, ‘The Sunday Times Magazine’, ‘Marie Claire’, ‘Sheerluxe’ and ‘The Knot’ boosting brand visibility and credibility.
Sophia is a very talented individual, strong buyer and team leader. She progressed during her time and I would recommend her to any business. Strong analytical as well as creative. She drove several projects for me at Asos, and grew the business. Good skills with people.
Sophia is great to work with. Super commercial, hard working, and a great leader of a team. Sophia is equally comfortable creating product strategies, as driving process improvements. And she certainly knows her trends. Would be a great asset to any project or team
Sophia is a fantastic buying professional, passionate about great product, people and processes. Always looking for ways to improve herself and her team, she is a nurturer and a very strong leader. Insightful and driven to learn, Sophia also likes to challenge the status quo of a business to find better ways of working and a more productive environment. A high level thinker and a pleasure to work with.
Sophia is a standout product person and manager. I recruited her into the men's brands team at Asos and worked with her for over a year. During that time I was impressed by Sophia's ability to manage up and down, her organisation and efficiency, and her positive and friendly attitude which made her so popular with both her team and management. Sophia would be an asset to any organisation.