A focused, driven, and creative retail specialist with over 14 years experience in fashion, buying, and e-commerce.
I have proven skills in planning, trading, data analysis, and content creation. My background includes global luxury brands right through to high street brands as well as small start-ups.
In my most recent role, I was the Senior Buyer at ASOS.com where I was instrumental in implementing forward thinking processes and improving the productivity and profit of multiple buying departments.
To be discussed
Open to Part-time work
Oct 2012 - Aug 2021
Responsible for multiple branded menswear departments including UK High Street, European Heritage Brands, Accessories and Footwear,
Grew the UK High Street department to one of the biggest within ASOS...
Jun 2009 - Oct 2012
Set up and ran ‘Mens Accessories’ as its own individual department.
Delivered sales of +70% YOY.
Outlined the sales targets, intake forecasting and markdown strategy for over 300 seasonal lines. Worke...
Oct 2007 - Jun 2009
Worked as the Buyers Admin across the Perfumery and Cosmetics departments. Helped to facilitate the team to achieve record breaking sales.
Moved onto the Mens Designer & Casuals department as senior ...
Global Buying Director, Asos.Com Full-Time
Sophia is a very talented individual, strong buyer and team leader. She progressed during her time and I would recommend her to any business. Strong analytical as well as creative. She drove several projects for me at Asos, and grew the business. Good skills with people.
European Trading Director, Asos.Com Full-Time
Sophia is great to work with. Super commercial, hard working, and a great leader of a team. Sophia is equally comfortable creating product strategies, as driving process improvements. And she certainly knows her trends. Would be a great asset to any project or team
Head of Buying , Asos.Com Full-Time
Sophia is a standout product person and manager. I recruited her into the men's brands team at Asos and worked with her for over a year. During that time I was impressed by Sophia's ability to manage up and down, her organisation and efficiency, and her positive and friendly attitude which made her so popular with both her team and management. Sophia would be an asset to any organisation.
Head of Buying, Asos.Com Full-Time
Sophia is a fantastic buying professional, passionate about great product, people and processes. Always looking for ways to improve herself and her team, she is a nurturer and a very strong leader. Insightful and driven to learn, Sophia also likes to challenge the status quo of a business to find better ways of working and a more productive environment. A high level thinker and a pleasure to work with.
Buying & Merchandising
Planning and Budgeting
Team Building & Management
University of Derby
Bachelor of Arts - BA
Fashion Design & Communication
2002 to 2005