Sophia Munro



Sophia Munro

Brand Consultant I Buying I E-Commerce I Trading I Brand Conception

Current Location

London, UK

Sophia is available for work

A focused, driven, and creative retail specialist with over 14 years experience in fashion, buying, and e-commerce.

I have proven skills in planning, trading, data analysis, and content creation. My background includes global luxury brands right through to high street brands as well as small start-ups.

In my most recent role, I was the Senior Buyer at where I was instrumental in implementing forward thinking processes and improving the productivity and profit of multiple buying departments.

  • Brands Sophia has worked with
    • Asos.Com Full-Time
    • Urban Outfitters
    • Harrods Full-Time
  • Sophia's past titles
    • Senior Buyer
    • Buyer
    • Buyer
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Part-time work

Employment Preference
  • Hourly Consulting
  • Freelance Assignments

Senior Buyer

Asos.Com Full-Time

Oct 2012 - Aug 2021

Responsible for multiple branded menswear departments including UK High Street, European Heritage Brands, Accessories and Footwear,
Grew the UK High Street department to one of the biggest within ASOS...

Junior Buyer

Urban Outfitters

Jun 2009 - Oct 2012

Set up and ran ‘Mens Accessories’ as its own individual department.
Delivered sales of +70% YOY.
Outlined the sales targets, intake forecasting and markdown strategy for over 300 seasonal lines. Worke...

Buyers Admin

Harrods Full-Time

Oct 2007 - Jun 2009

Worked as the Buyers Admin across the Perfumery and Cosmetics departments. Helped to facilitate the team to achieve record breaking sales.
Moved onto the Mens Designer & Casuals department as senior ...

James Barron

Global Buying Director, Asos.Com Full-Time

Senior colleague

Sophia is a very talented individual, strong buyer and team leader. She progressed during her time and I would recommend her to any business. Strong analytical as well as creative. She drove several projects for me at Asos, and grew the business. Good skills with people.

David Clarke

European Trading Director, Asos.Com Full-Time

Direct manager

Sophia is great to work with. Super commercial, hard working, and a great leader of a team. Sophia is equally comfortable creating product strategies, as driving process improvements. And she certainly knows her trends. Would be a great asset to any project or team

Oliver Tezcan

Head of Buying , Asos.Com Full-Time

Direct manager

Sophia is a standout product person and manager. I recruited her into the men's brands team at Asos and worked with her for over a year. During that time I was impressed by Sophia's ability to manage up and down, her organisation and efficiency, and her positive and friendly attitude which made her so popular with both her team and management. Sophia would be an asset to any organisation.

Danny Tudor-Jones

Head of Buying, Asos.Com Full-Time

Direct manager

Sophia is a fantastic buying professional, passionate about great product, people and processes. Always looking for ways to improve herself and her team, she is a nurturer and a very strong leader. Insightful and driven to learn, Sophia also likes to challenge the status quo of a business to find better ways of working and a more productive environment. A high level thinker and a pleasure to work with.

  • Buying & Merchandising


  • Ecommerce


  • Trend Analysis


  • Planning and Budgeting


  • Team Building & Management


  • Range Building




University of Derby

Bachelor of Arts - BA

Fashion Design & Communication

2002 to 2005

Join 20,000+ experts on the only talent platform exclusively for fashion & luxury

Help CentreStatus

* All talent characters appearing on our marketing website are fictitious to protect the privacy of our community. Whilst representative of the talent on Dweet, any likeness to real persons is purely coincidental.

© 2023 Dweet LTD. All rights reserved.