E-Commerce Specialist with over 4 years of experience within the digital experience team, managing product setup, merchandising, and content across multiple touch points of the online journey. Ensuring a smooth customer experience through web, mobile and app.
Oversee the management of our e-commerce platform by setting up the products and prepare them for launch across multiple markets. Ensuring all SKUs launch in time with complete information (images, descriptions, prices, translations) Lead the visual and strategic product curation for different online experiences and campaigns tailored for each market. Merchandising the products in order to maintain both the aesthetic and functional aspects of the websites and maximise sales Analysis of product performance to implement improvement actions Highly involved in Roadmaps to identify how the products can shape future campaigns and strategies by channel Product selection for media, CRM and social media Support Product Managers in the implementation of site updates and new features by conducting site testing Conduct regular website audits and competitor analysis to identify areas for improvement
Supported the business CMS migration to Shopify
Update different areas of the website in line with trade and brand activities Support the content planning of all major launches by running seasonal Critical Paths and managing deadlines across all teams involved Running crucial campaigns and promotions across the site Assist in monitoring and analysing website & content performance, helping to identify opportunities for optimisation and improvement Supervising the process of editorial content ensuring editorial calendar deadlines are manageable for all teams Working closely with the marketing team to ensure content is optimised for SEO purposes Working regularly with the UX team to support changes related to customer journey and experience
Progressed from Sales Advisor into the Commercial/VM team, responsible for store displays, product placement and retail space optimisation Applied visual merchandising techniques in line with brand guidelines to drive sales performance, with regular in-depth analysis of sales reports and markdown strategies. Liaised with Buyers and Sales teams to relay product feedback and contribute to commercial decisions.