Multilingual executive with over 25 years of experience leading omnichannel commercial strategy, brand transformations, and business growth across Asia-Pacific. Proven expertise in retail, e-commerce, and wholesale management for globally renowned fashion and lifestyle brands. Expert in aligning customer experience, digital commerce, and operational excellence with business strategy. Fluent in English and French, with a successful track record in talent development, stakeholder engagement, and driving sustainable profitability. ♦ Strategy Planning and Execution ♦ Brand Management & Consulting ♦ Business Transformation & Change ♦ Project & Program Management ♦ Business Process Improvement ♦ Digital Commerce & Marketing ♦ Product Management & Launching ♦ Sustainability & ESG Initiatives ♦ Team Training & Development ♦ Customer Engagement Management ♦ Omni-Channel Marketing ♦ Profit & Loss Management
Strategic advisor to global organizations and private equity firms on brand growth, market entry, partnerships, and M&A in India and international markets. - Formulated India market entry strategies for international brands, optimizing channel and partnership models. - Facilitated successful partnerships between Indian corporates and UK entities. - Advised a global PE fund on acquisition targets for entry into a new Indian market category.
Led a 330-member organization, driving strategy, P&L, international expansion, and cultural transformation for a premium beauty and wellness brand. - Developed and secured Board approval for a 3-year strategic business plan within 4 months. - Delivered 30% revenue growth and stabilized operational profitability. - Aligned global product delivery roadmap with PUIG's European leadership team.
P&L leader for a $300M retail business, overseeing 1000+ stores and driving digital and operational transformation. - Initiated Online-to-Offline (O2O) strategy across the retail network, enabling omnichannel integration. - Spearheaded six transformation projects defining the 2025 Raymond retail roadmap. - Elevated store engagement by 75% and developed a leadership pipeline through talent programs.
Owned brand strategy and marketing for a $200M business P&L, positioning adidas as South Asia’s NPS leader. - Drove 42% growth in owned E-commerce and launched omnichannel ‘ship from store’ operations. - Led India's first women-centric running campaign (#FasterThan), gaining global recognition. - Advanced sustainability by achieving 50% local sourcing from recycled materials.
Led adidas India’s retail transformation, digitizing operations and building a direct-to-consumer powerhouse. - Launched company-owned flagship stores and surpassed operating profit targets by 20%. - Expanded selling space by 9% while boosting productivity by 32% through a "divest to invest" strategy. - Delivered $100M revenue milestone while optimizing retail and franchise operations.
Directed multi-brand retail, distribution and licensing operations in Malaysia, transforming digital presence and operational scale. - Secured exclusive distribution and licensing deals with major global brands (Reebok, VF Corp, ABG). - Built E-commerce and marketplace partnerships (Zalora, Lazada), scaling digital revenues to $11M. - Led successful SAP-IS Retail implementation, improving operational efficiency.
Manager Merchandise:- - Developed and implemented new model of guaranteed returns at departmental stores - Set and monitored KPIs - Ensured the targeted bottom line returns of USD 0.8 per sq. ft. per day - Set up an OTB control system and inventory monitoring system based-on future cover model
- Enhanced gross margin from 34% to 36.4% - Increased contribution of in-house brands from 24% to 29% - Played a key role in making RSH operationally profitable in 2005
- Achieved and exceeded targets for the Denim department - Cleared distress inventory of USD 500,000 from Pepe - Increased, as Retail Officer, 31% productivity per sales person
- Sales lead for PSU's for the newly established division driving Process restructuring and automation.
Manish is an astute Retail professional with great leadership skills. His candor and clear communication has always instilled confidence. A peoples leader, has balanced the people orientation with task successfully. IT was a pleasure to work with Manish. Best Wishes
It was a pleasure working with Manish Sapra in adidas. We had a strong professional association for the entire tenure. His exceptional leadership, strategic acumen, and ability to drive impactful results helped the organisation in many ways. He possesses a unique combination of creativity, analytical thinking, and a deep understanding of market dynamics. Beyond professional competence, he is a team player who fosters collaboration, mentors team members, and maintains an unwavering commitment to organisational goals. He consistently demonstrates a proactive mindset and thrives in dynamic environments. I am confident that he will be an invaluable asset to any organisation/Brand bringing a wealth of expertise, passion, and vision to the team. Please feel free to contact me if you would like further insights into his capabilities and experience. Sincerely, Puja P Sadana GM, Retail Marketing and Visual Merchandising Head, Bata India