Christian Westphal
I offer extensive retail leadership across luxury and high street environments, excelling in customer experience, merchandising, and shop floor operations. Skilled in storytelling, inventory control, and stockroom management, I adapt quickly to dynamic retail settings and am flexible with roles, tasks, and schedules.
SilverSpoon drives international growth, market entry, and transformation for global clients in verticals like Fashion, Luxury, and Lifestyle. We build brand value and enable transformative (digital) business solutions.
Subject Matter Expert in Strategy& Steering Committee member and trusted advisor in Luxury, Retail, and Fashion. I guide C-suite leaders and Boards on long-term growth, market entry, and transformation strategies to scale luxury brands, retailers, and online platforms. My work focuses on unlocking sustainable growth and driving meaningful impact for Luxury Groups, Retailers, and e-commerce players.
Led brand and creative transformation across Myntra’s private labels and customer experience. Redefined brand identity, accelerated design-to-market workflows, and strengthened engagement across digital channels.
Crafting long term strategies to deliver on the ambitions to achieve scalable growth: Amplifying the Brand, Engaging the Consumers, Extending the Reach and Maximising Technology. Leading “KOOVS’ annual strategy objectives” presentation at Capital Markets Day / WPP London
Directed Koovs’ brand and business turnaround during its integration with Reliance Retail. Delivered investor alignment, improved profitability, and rebuilt brand credibility through focused repositioning and storytelling.
Strategic leader for Creative, Retail, Visual Merchandise and Design at Pantaloons
Design Director for Menswear, Womenswear, Kids wear & Accessories and brand transformation.
* Luxury Menswear and Womenswear * Design & Interior Concepts for 5*Hotels & restaurants
Senior Designer for Matinique and Part Two menswear
Modelist under Giambattista Valli
Designer under John Galliano
Christian is an exceptional people leader with a strategic and highly structured mindset. He approaches complex challenges with clarity and discipline, ensuring they are resolved efficiently and effectively. Determined and confident, he consistently drives teams and organisations toward their goals, delivering results with both precision and integrity. Br, Katja Larsen