15+ years's experience in the fashion industry, expertise in identifying and translating emerging trends into successful fashion products. Leverages in-depth understanding and insights into what modern consumers are seeking in terms of materials, colors, and overall aesthetic appeal. Highly skilled at translating these insights into actionable strategies that drive product innovation to enhance brand visibility. Positive team player and collaborator who is results-driven, proactive and with meticulous attention to detail.
From seasonal concept development, to material sourcing, sampling, and a full-scale manufacturing network in Portugal, Italy and Asia, I offer a 360° consulting service tailored to each brand’s DNA and market position. With a deep understanding of design aesthetics, material innovation, and end-to-end production, I bridge the gap between concept and consumer-ready product. My specialty lies in aligning creative direction with scalable, sustainable production solutions. Highly skilled translating actionable strategies that drive product innovation to enhance brand visibility. Currently collaborating with established brands based in the US, UK and France.
• Create material direction with an emphasis on advanced material concepts and innovation based on the global briefing and working closely with the design team in creating successful products • Drive all material research and development focusing on forward aesthetics, innovation and sustainability • Attend International fairs and go on International shopping trips to identify emerging trends, meet with strategic partners and key suppliers • Perform ongoing analysis of the aspirational and seasonal competition • Manage the digital and physical material libraries
I supported Topshop in their expansion within Germany and I was responsible for profiling the German market to the Creative Director and Head of Buying International Markets in terms of competition, pricing, product opportunities/risks and local trends, covering womenswear, menswear and accessories all with the view of maximising sales opportunities as they enter this market. • In-depth analysis of the German womenswear fashion market with particular focus: Competitor activity, product opportunities/risks, pricing, promotional activity and brand positioning • Customer profile analysis • Identifying emerging trends in the German market. Including important colours, prints and fabrics • Identifying key product categories to focus on the German market and also product opportunities missing • Feed backing on market specific influencers, celebrities and bloggers • Research and proposal on Branded and concessions for the TOPSHOP stores in Germany • Conception of an Event and Shopping Calendar • Ongoing analysis on the aspirational competition highlighting; Product, design, ideas and samples.
• Managed the product direction, design, development and buying processes, working closely with the marketing and sourcing teams. • Defined the product strategy and roadmap for womenswear and accessories categories • Planned and established timelines for production, ensuring on-time delivery of products to quality and cost standards
• Managing the range from Design concept to bulk production, ensuring cost and margin targets are met. • Monitoring Source and supplier base regularly ensuring suppliers meet order and production timelines as well as analyze supplier capabilities • Responsible for building and maintaining the Critical Path
• Collaborating in the conception, development of seasonal Trends Books and Mood Boards • Presenting effective visual presentations regarding future trends to the fashion industry clients • Identification of emerging trends, key lines, prints, colours and fabrics • Collaborating with international trend forecasting agencies such as PromoStyl (Paris), Nelly Rodi (Amsterdam) and Peclers (Paris)