Sherene Perrier

Supporting businesses with their digital marketing strategy and execution.

Managing DTC growth for a plant-based, niche curly hair care brand in new territories across the EU and US, whilst building and executing retention strategies for their main UK market. Achievements: - Led website redevelopment project including building new features: quiz (acquisition), subscriptions (retention), improved loyalty programme and Dutch, French, and German translations - Developed EU webstore growth strategy to drive revenue +110% YoY (2022 v 2021) - Launched SMS channel Key Responsibilities: - Lead DTC strategy and implementation managing team of 4 with focus on growth for EU and US, and retention for UK - Oversee store operational planning and execution, product strategies and CRM programmes, providing strategic advice on ongoing optimisation of trading and marketing metrics - Lead the development and management of daily ecommerce trading and promotional activities to achieve monthly sales targets and KPIs - Collaborate with external agency to develop improved data analysis reports replacing manual reporting practices - Develop creative campaign strategies to drive growth with agency through performance marketing including testing new channels (Google/YouTube, Facebook, Tik Tok) - Providing CEO and Commercial Director with sales forecasts and cost budgets to align with targeted CPA/CAC, owned P&L for digital activities

Managing three B2C e-commerce websites, ROLI, LUMI and FXpansion, for a music technology company specialising in innovative, award-winning instruments and software, with £3m turnover. Achievements: - Led the development of the new B2C e-commerce strategy for the business - Manage performance marketing strategy for FXpansion brand including building and optimising Google and Facebook ads - Assisted execution of successful Kickstarter campaign (LUMI) with £1.6m in pledges - Managed GDPR transition to ensure company compliance across B2C businesses Key Responsibilities: - Define and execute the company's e-commerce strategy across 8 key target markets, including seasonal promotions and campaigns, across 2 websites to deliver B2C targets - Forecast sales performance and new product demand to contribute to the setting of sales targets - Secure partnerships with third-party brands to build brand awareness and consumer base - Create, manage and optimise email/CRM marketing strategy including building email automations and weekly newsletters - Manage performance marketing agency overseeing paid media campaigns including establishing audience targeting, campaign journeys, and writing ad copy - Provide regular reporting on performance, optimising and adapting strategy as required - Partner with key cross-functional teams to ensure all relevant business objectives and implications are factored into eCommerce projects - Merchandising websites for new product launches, promotions and campaigns

Large size women's shoe brand - UK 9 | US 11 | EU 43 and up

Managed timetospa.co.uk, a multi-brand, B2C e-commerce website, for a global luxury British beauty brand with a product catalogue of over 400 skus and turnover of £3.5m. Achievements: - Orchestrated global rebrand strategy in order to elevate and strengthen e-commerce websites in the UK and US - Lead redesign and replatforming project, including liaising with external development agency - Effectively managed search, affiliate and email channels to build brand awareness, gain customer loyalty and increase new customer acquisition in order to achieve revenue target growth of 10% YoY - Managed channel budget; decreasing costs by 5% by re-allocating and rephasing spend Key Responsibilities: -Developed bespoke online and direct marketing strategies to maximise sales including implementing reactive tactics to compete with e-tailers - Managed and coordinated internal team and external development agency - Enhanced the functionality and design of the website and integrated new technologies to improve customer experience, journey and conversion rates - Maintained website to maximise best-selling products, promote cross-selling, writing copy for new products, updating offers and setting up and testing promotional codes - Developed email marketing strategy including lifecycle campaigns based on CRM data and segmentation - Analysed and reported data on KPIs, competitors and industry trends - Researched and negotiated contracts for the on-boarding of new third-party brands

N3RD is a fully integrated creative agency delivering digital solutions for clients from web sites to marketing campaigns. • Developed and executed B2B marketing strategies for the agency to increase leads • Determined SEO keyword strategy to increase inbound links and organic page rankings • Managed social presences on Facebook and Twitter • Wrote weekly blogs, copy for the company website and email newsletter • Attended networking events to generate new business

A temporary assignment assisting the social media department of the largest satellite TV provider during a programming dispute with Viacom where customers lost 17 channels over a two week period. •Replied to questions and comments on Facebook, Twitter, and website (DIRECTVpromise.com) keeping in line with the company’s approved script •Reviewed and moderated comments including deleting posts that violated their terms and conditions as well as banning users •Compiled report containing quantitative and qualitative observations at the end of every shift on the comments and overall tone of customers

TVI Designs is a boutique web design agency that offers social media marketing solutions to its clients in the hospitality and entertainment industries. •Planned and executed social media campaigns for clients aligned with the brand and business goals •Managed multiple social media profiles using Hootsuite •Created content to increase traffic and user engagement •Implemented advertising using Facebook Ads and Google Adwords •Originated and wrote copy for email campaigns detailing events and upcoming promotions •Reviewed campaigns using qualitative and quantitative metrics, which required extensive knowledge of Facebook Insights, Facebook Analytics, and Google Analytics

S.O.B.’s is a thirty year old mid-sized live music venue that provides a stage for world music. •Utilized Facebook, Twitter, MySpace, Tumblr, Blogger and Wordpress to create innovative digital marketing and promotions techniques for events ○Strategies included creating ticket giveaways and competitions, sending promotional emails to subscribers, and developing written and video content for the blog •Employed SEO techniques to increase traffic to blog •Wrote press releases for the venue’s main website and the media •Conducted outreach and built relationships with influential bloggers •Scouted emerging talent to perform •Coordinated details of bookings with talent agents as well as performers