Arianna Tosetto

Responsibilities • Define recruitment and retention strategies by client segment, merging data-driven insights with marketing approaches to meet business needs. • A to Z planning and the execution of all regional events, both in store and in external venues, either tailoring global guidelines to suit the specifics of the UK or ideating original ones. This includes location scouting and creative ideation, client targeting and creating outreach materials (digital and physical), setting KPIs and measure ROl on all initiatives, logistics and on-site support, reporting and budget management. • Act as a Brand Ambassador, representing La Prairie within key communities and influential networks of affluent and HNW audiences, with the ability to confidently present in front of clients or external partners. • Partner with Retailers to ensure visibility of the brand among their V+VIP clients and develop and mantain relationships with their Personal/Private shopping teams and High Jewellery teams. Consistently seeking opportunities for third-party collaborations to engage and recruit new HNW clients. • Collaborate cross-functionally with internal teams (Advisors, Retail, PR, VM, Operations) to continually enhance the client experience. • Develop and implement CRM strategies and programs for the UK & Ireland markets, set and monitor KPIs, provide comprehensive training and in-store coaching to retail teams on CRM tools and clienteling, manage targeting and gifting for global and local campaigns, and oversee field technology inventory Achievements: • Implemented a clienteling mindset with the Retail teams through training and coaching, to improve the management of V/VIP Clients and to increase client spend among all tiers. Number of VVIP clients up 21%, ACS +17% YoY, ATV +8% YoY, +9% purchase frequency. • Positioned the UK as a best-in-class region for original event formats and ROI results. • Executed innovative retail events in collaboration with luxury partners, such as Rolls Royce, Brunello Cucinelli, and Oetker Collection, including a successful Selfridges pop-up for client recruitment.

Responsibilities • End-to-end delivery of Marketing Campaign and Calendar Moments Client initiatives across six global regions, coordinating all phases of the critical path and ensuring consistency with commitments and targets. It involved strategic alignments , creative briefing both to internal teams and agencies, monitoring of all delverables and reporting. • Management of cross-functional, original Client projects and their global roll-out. • Organised Runway Show Client experiences, coordinating multi-day activations for up to 60 global elite clients per season. Achievements • Pre-Selling Activities: management of post-show resee events in London and Paris, and of virtual Showroom preselling on a global scale. These activations increased commercial results sixfold for AW23 presell activities versus AW22, and provided insights to C-level executives to drive the collection buy. • Made to Order trunk shows, introduced in Burberry for the first time: pioneering and exclusive trunk show events in US, UK and China offering the possibility to Elite clients to purchase made to measure show pieces not ranged in retail. I unlocked internal processes with Supply chain, Merchandising, Product Development, Brand protection and cooperated with 10+ teams globally. • Global Gifting Vendor onboarding: managed the RFP process and integrated it into organizational workflows.

Responsibilities: • Provided organisational and administrative support to the Retail network and Head Office. • Organised Retail and Corporate events, as well as managed Client Engagement projects and activities in the Region, functioning as a liaise between Global teams and local Retail teams. Facilitated agency and vendor onboarding for event execution. • Curated comprehensive menus of hotels, restaurants, bars, and unique experiences for both client and corporate use, positioning as a tastemaker for the region. Achievements • Seamlessly managed and executed over 10 events at Montenapoleone and Barcelona flagship stores, tailored for collection launches and key calendar activations. • Delivered two successful Regional Retail Conferences and one Global Retail Managers Conference in Tuscany and Barcelona, handling venue management, agenda planning, event execution, and entertainment for groups ranging from 50 to 200 attendees

Title: Product Developer, Men Special Collections Reporting to: Men Collections Product Development Manager Main Stakeholders: Design Studio, Merchandising, Supply Chain Teams Responsibilities • Managed the jersey wear category for the “GENIUS” collections, overseeing the process from design concept through to final prototypes. • Worked directly with world-renowned designers including Matthew Williams, Hiroshi Fujiwara, Richard Quinn, and Craig Green, as well as international suppliers. Title: Special Projects Product Coordinator: CRM, Partnerships and Co-Branding Reporting to: VP of Operations & Supply Chain Responsibilities • Delivered Moncler’s Special Projects, acting as the central coordinator between partners and internal departments. • Ensured effective collaboration by establishing timelines, assigning tasks, tracking progress, and providing inputs for contractual agreements. • Produced reports for C-level management, summarizing project progress and outcomes. Achievements • Successfully delivered an average of 40 projects per year, including CRM gifting, partnerships (e.g., ski schools, golf clubs, private members' clubs, and schools), VIP custom products, and designer collaborations such as Off White, Greg Lauren, and Keith, paving the way for the "Genius Strategy." Title: Assistant to the Operations & Supply Chain Global Director Reporting to: VP of Operations & Supply Chain Responsibilities • Provided administrative and logistical support to the Operations & Supply Chain Global Director, his direct reports (15), and the General Manager of a production facility in Romania. Achievements • Gained extensive knowledge of the inner workings of a luxury brand during a period of accelerated growth. • Developed a comprehensive understanding of the full product lifecycle, from creative design to product development, supply chain, production planning, and logistics

Assistant to the CEO: preparation of meeting presentations and reports, diary and travel organization, managed external contacts with suppliers and customers. Team building initiatives and training for new hires.