Brings over 10+ years’ experience in collection merchandising, with extensive expertise in accessories, particularly leather goods and jewellery, within international luxury houses. Demonstrates a strong track record in defining and executing revenue-driven global short- and long-term business strategies. Passionate about managing and mentoring merchandising teams. Highly skilled at collaborating with cross-functional teams (Design, Product Development, Operations, Retail, Digital, Visual Merchandising, Marketing, and Communication), to unlock the sales potential of accessories, maximise collection visibility, and deliver impactful, brand-aligned campaigns. London based & willing to relocate to Paris.
Women’s and Men’s Accessories - Leather Goods and Jewellery Key Responsibilities • Managed a team of merchandisers. • Defined and executed short- and long-term strategies to drive revenue growth. • Planned and launched seasonal collections aligned with brand identity and financial targets. • Briefed creative and product teams on the collection plan, based on quantitative and qualitative analysis. • Led key costing and pricing milestones to reach the desired pricing architecture and meet margin targets. • Forecasted sales to place pre-orders and structured collections into themes aligned with delivery drops. • Implemented required capsule collections and exclusives and led related Go-to-Market strategies. • Presented seasonal collections to corporate and regional stakeholders, along with strategic objectives. • Defined global buying guidelines and assortments at store level, in collaboration with retail teams. • Closely collaborated with the visual merchandising team to define VM rotations guideline by store. • Developed compelling storytelling and detailed product manuals for internal training and communication. • Coordinated 360° accessories initiatives cross teams to ensure consistent brand messaging at key moments (Production, Deliveries, Windows, Retail, PR, Communication). Key Achievements • Successfully managed and leveraged the House’s creative transition. • Relaunched the entire leather goods and jewellery collection architecture in alignment with the new Creative Director’s vision, through a three-year phase-in/phase-out strategy. • Efficiently defined and implemented a roadmap to introduce new lines under the new creative direction, while phasing out securely legacy lines based on global stock audits and sales projections. • Created a new pre-order strategy to meet targeted deliveries while minimising excess inventory.
Women’s and Men’s Accessories - Leather Goods and Jewellery Key Responsibilities • Managed a team of merchandisers. • Proposed global product strategy and assortment, delivering on sales, productivity, and margin targets. • Planned the merchandising grid, defining the collection in terms of breadth, depth, and price positioning. • Led competitive analysis (product mix and pricing) and sales performance tracking (sell-in and sell-out). • Briefed product and design teams on seasonal needs, following key development milestones. • Placed bulk raw material orders based on sales projections to achieve desired deliveries in stores. • Managed the product life cycle by spotting future icons, permanent and seasonal products. • Defined carryovers by identifying bestsellers, forecasting sales, and reducing markdown exposure. Key Achievements • Proactively proposed a new team structure, promoting existing team members and recruiting new talent to support double-digit growth across both leather goods and jewellery categories. • Successfully built, shared, and implemented a detailed retro-planning calendar, highlighting key cross-functional activities and deadlines to enhance business alignment. • Strengthened expertise in regional market needs through business trips to the US, China, and Hong Kong, deepening understanding of consumer preferences and store-specific requirements.
Women’s and Men’s Accessories - Leather Goods and Jewellery Key Responsibilities • Managed a team of merchandisers (junior and graduate level). • Defined detailed collection plans, briefed design teams and coordinated with product development teams. • Conducted performance analysis, trend forecasting, and competitor benchmarking, providing key indicators to inform strategy. • Led pricing strategy, including cost target definition, negotiation, retail price positioning, and margin optimisation. • Presented collections to retail and wholesale teams, ensuring alignment with business objectives. Key Achievements • Successfully realigned leather goods positioning to reflect the high-end perceived value of the Women-Ready-To-Wear collection, with a strong focus on enhancing the day segment. • Efficiently adjusted assortment width with market needs while increasing SFC order depth. • Implemented a new permanent catalogue, continuously contributing to an average of 68% (leather goods) and 70% (jewellery) of the category mix, supporting sustained double-digit revenue growth in both categories.
Men’s Leather Goods and Jewellery • Managed a junior merchandiser. • Led end-to-end collection merchandising and development activities, from design brief to market launch. • Defined and executed global product strategies based on quantitative and qualitative analysis. • Briefed design teams on the seasonal merchandising grid, defining collection needs in terms of breadth, depth, and pricing. • Owned the pricing strategy, including cost definition, negotiation, sales projections, and margin optimisation to meet financial targets. • Led the product development process, working closely with design teams and collaborating directly with suppliers on collection requirements, cost target definition, and negotiation. • Conducted market research and identified trends and consumer preferences to inform decisions related to global strategies. • Presented collections to cross-functional teams, along with strategic objectives.
Men-Ready-to-Wear Internship 6 months + Short term contract Key Responsibilities Retail Merchandising • Supported the Senior Retail Merchandiser in defining merchandising strategies to maximise sales and profitability. • Analysed key performance indicators to inform decisions on assortment planning, stock allocation, and inventory levels, ensuring optimal product availability. • Conducted sales trend and consumer behaviour analysis to support buying and planning decisions. • Helped define seasonal planning, product launches, and markdown strategies to drive commercial performance. • Performed market and competitor analysis to identify new opportunities and refine product strategies. Collection Merchandising • Assisted the Senior Collection Merchandiser in defining and executing end-to-end collection merchandising and development activities, from design brief to market launch.