Giacomo Cinelli

Managing Director/Marketing Director/Strategic Marketing/B2B B2C Distribution/

I garnered 17 years of international experience in luxury watches and jewellery market. Sales, business development, retail management, distribution network, marketing and profit making is my recognized expertise area. I am a driven, creative, convincing manager capable of inspiring and leading the team to the target. Listening, understanding people, motivating the team is definitely one of my strengths. I am a coach more than a boss. I am strong in negotiation and business development, always driven by profit for the company. Willing to take calculated risks. Quick problem solver, decision maker are definitely definitions that fit with my profile.

Previous Brands
Maxfactory Srl Full-Time
Officine Panerai
Personal Identity Decor
Work Experience
Group Marketing Director
Dec ‘20 - Now
Maxfactory Srl Full-Time

Appointed to create the whole Marketing strategy and tools for the Maxfactory Group, specialized retailer in large scale distribution of fashion and home goods. Sustain the Group expansion plan in Italy.  Develop and deliver marketing and communication plans and projects on budget and to the deadline  Build the brand deck and guidelines to drive consistency through the business. Sustain the brand identity and expand its awareness  Lead the marketing calendar, ensuring key deadlines are met for campaigns and all marketing activities, with an emphasis on paid Media, social channels, PR, influencers and content production  Own all social channels and manage the corporate website.  Coordinate all graphic design work to ensure content is on brand and on time  Own the creative direction of adv campaigns, including outdoor, press, digital, radio and tv  Open the e-commerce website and build the digital sales strategy  Create all contents such as photos, videos, copy writing for all channels and communication supports. Coordinate creative agencies  Collaborate with the architecture studio on the store planning and designing. Create the in store communication package  CRM: roll-out the client recruitment and retention strategy and plan. Lead and deliver the customer loyalty program  Manage the day to day activity of the marketing team with a focus on development, motivation, performance. Drive its expansion supporting the recruitment team  Define and manage the yearly budget following up the investments on a monthly basis  Build and deliver reports for the executive committee of the Group on weekly, monthly and yearly basis

Head Of Global Sales
Jul ‘20 - Nov ‘20
Personal Identity Decor

In charge of Global Sales and International Distribution at Personal Identity. With over 20 years of experience Personal Identity is an Italian company specialized in decoration projects and supply of high-end furnishing accessories for private residences, superyachts, private aircraft and corporate offices. The service, based on a one-of-a-kind project grants a “one-stop shop” experience, i.e. having a single reference for the supplies of complements and accessories for interior and exterior décor. Personal Identity handles every stage of the decoration project, from the initial analysis of the desiderata up to the final supply and the worldwide products delivery, with a constant quality control. Personal Identity is also specialist in the art of creating the visual identity of the individual, as well as the family name and private property. First design studio specialized in this field, develops identity projects in several countries for celebrities, heritage families and socialites, as well as for their estate, and other properties. see less

Managing Director South East Asia & Oceania
Jun ‘18 - Jun ‘20
Officine Panerai

Provide strategic, commercial and operational leadership for six Countries in SEA&Oceania. Develop Brand performance and improve positioning in the market. Represent the company with partners, landlords and Media. Lead a team of 19. Member of Regional Directors Committee.

Brand Director Italy - Officine Panerai
Apr ‘12 - May ‘18
Officine Panerai

Appointed to develop performance development of the Brand within Italy. Recruited and managed highly motivated sales and marketing teams. Promoted and defended the Brand’s interests in the territory.  Member of the Country Directors Committee.

Sales Manager Italy - Officine Panerai
Feb ‘07 - Mar ‘12
Officine Panerai

Managed Wholesale distribution network in Italy, openings, closings, relocations. Maintained close control over distribution network, ensuring Brand standards and policies were respected, and clients received service fully meeting Brand expectations. Managed stock levels, oversaw assortment planning, achieved stock rotation objectives, and managed product lifecycle according to targets set by the Brand see less

Product Manager - Cartier
Feb ‘05 - Feb ‘07

In charge of the watches product management for the Retail and Wholesale channels in Italy

Sales Administrative Assistant
Sep ‘04 - Jan ‘05

Within the eyewear division, in charge to assist the Commercial director. In charge of the sales analysis and forecast. Ensure the stock

Event Coordinator
Sep ‘03 - Jan ‘04

Internship to support the organisation of Salon International Haute Horlogerie

English - Fluent
French - Fluent
Italian - Native
Education & Training
Università degli Studi di Milano
‘97 - ‘03
Lettere e Filosofia
Greek literature
Milan, Metropolitan City of Milan, Italy