Carl Wood

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Dweet
CW
Available

Carl Wood

Ecommerce Manager

Current Location

Clevedon, UK

Carl is available for work

• Over a Decade of Digital Marketing and Ecommerce Experience.
• Spearheaded the Launch of a Multimillion Pound B2B Ecommerce Site in March '22.
• Made significant improvements to E-Commerce Portfolio with a Combined turnover of £5 Million Annually.
• Pioneered the Growth of Bristol's Busiest Independent Aesthetic Clinic and a Leading B2C Ecommerce Site in the Sector.
• Revolutionised Customer Engagement through cutting-edge CRM and Email Marketing Automations.
• Significantly improved ROAS with Skilful Management of PPC Campaigns (2x £50k accounts in Search + Shopping Ads).
• Enhanced my personal professional expertise through Up-to-Date Certifications in GA4 and SEO.

PROFESSIONAL SUMMARY
Innovative Marketing & Ecommerce Strategist, leading transformational initiatives using Shopify+, Active Campaign, Mailchimp, WordPress WooCommerce, Infusionsoft, and several other CRMs, coupled with extensive PPC Google Ads Campaigns successes. A Data-Driven Visionary, having revolutionized CRM Automation, Emails, and Campaign Flows through insightful analytics. Recognised as a Shopify Expert, Registered Mailchimp Expert and Active Campaign Partner, and adept in Advanced Website Design (HTML, CSS, PHP) across various CMS Platforms.

• Positioned the UK's No.1 Bird Box Camera Technology Company as Market Leader in 2023 (B2C Sales).
• Directed the Marketing Strategies for the UK's Largest Wholesale Aquatic Supplier from 2021-2023 (B2B & B2C Sales).
• Spearheaded the Growth of Bristol's Largest Independent Aesthetic Clinic for over a Decade (2009- 2021) (B2C Lead Gen +

  • Brands Carl has worked with
    • Open 24 Seven
    • J&K Aquatics
    • Beautology
    • Datatrack Fuel Systems
    • Haywards Travel
  • Carl's past titles
    • E-Commerce Manager
    • Marketing Manager
    • Marketing Manager
    • Office Manager
    • Chauffeur
Work Preference
Location Preference

To be discussed

Work Pattern

Open to Full-time work

Employment Preference
  • Permanent Positions
Experience

Ecommerce Manager

Open 24 Seven

Apr 2023 - Aug 2023

• Overseeing the online sales process
• Analysing sales data and producing detailed reports
• Setting company strategy, objectives and KPI's
• Communication with all departments to ensure efficient...

Marketing Manager

J&K Aquatics

Oct 2021 - Feb 2023

• Project Manage – New Website through to launch.
• Website Design, UX & Development (Shopify, Magento, SANA & Wordpress WooCommerce).
• SEO & CRO
• CRM Automation, Email Marketing and Customer Jou...

Marketing Manager

Beautology

Feb 2009 - Oct 2021

(Continued as a consultant)
• Google Ads PPC (2 accounts £50k ea)
• E-commerce (Shopify & Joomla)
• Google Analytics
• SEO & CRO
• Multi-variant Testing
• CRM Automation, Campaigns, Flows, Funne...

Office Manager/Accounts/Marketing

Datatrack Fuel Systems

Jan 2007 - Jan 2009

• Office Management
• Website Development
• Press Releases
• Posting Accounts

Executive Chauffeur

Haywards Travel

Jan 2006 - Jan 2007

• Chauffeuring business leaders and celebrities
• Car cleaning and basic maintenance

  • Marketing Management

    (Advanced)

  • Ecommerce Manager

    (Advanced)

  • Search Engine Marketing (SEM)

    (Advanced)

  • HTML5

    (Advanced)

  • Shopify Plus

    (Advanced)

  • Project Management

    (Advanced)

English

Native

Pingle School

3 A Levels 7 O Levels

to

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