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Silvia Fratticci

Head of Sales & Showroom Manager
About

Experienced Head of Sales and Showroom Manager with international experience in fashion and luxury retail, with almost 15 years working with prestigious brands. Expertise in luxury/high-end Wholesale distribution networks. Strength in problem solving, ability to work in a deadline-driven work environment, attention to detail, and ability to multitask. Results focused with commercial awareness and developed organisational skill. Clear, multi-lingual communicator (fluent in Italian, French, English and Spanish). Able to build and manage a happy, high performing teams. Strong client relationship management skills. Proficient in a range of tasks from sales, to logistics, recruitment, people management and presenting to senior stakeholders. Master’s degree in Public Relations and Bachelor Degree in Modern Languages. Master in digital Marketing.

Previous Brands
Brama Group
Trussardi
SIXTY DISTRIBUTION LIMITED
Staff International
John Richmond
Louis Vuitton
Calligaris S.p.A.
Taghleef Industries
MachinePoint Consultants S.L.
ASK Restaurants Ltd
Work Experience
Head of Sales & Showroom Manager
Sep ‘21 - Sep ‘23
Brama Group

Responsible for the distribution and development for the brands: Missoni, Mother Denim, Frame, Staud, Paige, Re/Done, Norma Kamali, L’ Agence, Jakke, Equipment . Main duties: -Define strategies for developing business and achieving the company’s sales goals -Achieve set budgets by building a trusted relationship with existing clients. - Prospecting potential customers - Reporting, forecasting, and performance monitoring - International Sales Campaign organization: recruit showroom teams, booking appointments, presenting collections, driving sales and managing teams. - Monitor monthly sales reports of key accounts: Le Bon Marché, Galeries Lafayette, Printemps, Samaritaine + On-line players. -Visit stores and Dept. stores to ensure brand image and strategy are maintained. Provide training to engage and educate sales staff on the product. -Retail Management at Le Bon Marché and Galeries Lafayette : Monitoring sales records and stock, setting sales targets, managing, staff training

Export Sales Manager
Jun ‘17 - Dec ‘20
Trussardi

Responsible for the promotion and development of the brand throughout France, helping develop the company's commercial objectives and initiatives. Main duties: - Prospecting potential customers - Strengthening existing business through customer relationship development - Reporting, forecasting, and performance monitoring and management - Sales campaign organization: showroom management, booking appointments, presenting collections, driving sales and managing teams. Retail Management at Galeries Lafayette France: Monitoring sales records and stock, setting sales targets, managing, training and motivating staff, identifying their needs in order to increase sales and improve brand performances.

Showroom Manager
Jan ‘16 - Jun ‘16
SIXTY DISTRIBUTION LIMITED

Sales manager at showroom Start-up in Milan. Duties included managing sales cycle from campaign to order receipt, profiling new customers and prospects, planning and coordinating internal office activity.

Showroom Manager
Apr ‘12 - Oct ‘15
Staff International

Working with Luxury Prêt-à-Porter brands such as Dsquared2, Viktor&Rolf, Just Cavalli and Maison Margiela 6. I was responsible for managing and overseeing all aspects of sales campaigns,organisation including monitoring the budget and managing suppliers efficiently. I supervised showroom logistics in a very busy environment, such as supply and return of collections, management of catering, showroom decoration, hiring of mannequins, showroom assistants and dressers. I excelled at handling multiple tasks and operated as a trouble-shooter, offering creative and effective solutions to problems in a fast-moving environment where attention to detail was key.

Assistant to Sales Director
Jan ‘10 - Apr ‘12
John Richmond

Within the Luxury Pret-à-Porter sector I had overall responsibility for organising and managing wholesale customer appointments and orders, ensuring the highest standard of service by following up customer orders through to delivery. I also managed diaries, transports, meetings and provided support for show organisation and press events. Furthermore administrative and logistic support to Retail Stores.

Customer service & E-commerce
Sep ‘09 - Dec ‘09
Louis Vuitton

E-commerce sales: Customer advice on Leather goods ad Jewellery; handling customer complaints and disputes.

Export Sales Assistant
Apr ‘07 - May ‘09
Calligaris S.p.A.

Processing sales international orders (North European Countries), assistance to businesses and customer/ supplier relations. Assisting clients with delivery enquires, complaints and product enquiries.

Export Sales Assistant
Jan ‘05 - Dec ‘06
Taghleef Industries

Processing sales international orders (Spain, South Africa, South America , Brazil and China), assistance to businesses and customer/ supplier relations. Assisting clients with delivery enquires, complaints and product enquiries.

Marketing Associate
Apr ‘04 - Oct ‘04
MachinePoint Consultants S.L.

Direct Marketing: Marketing campaigns follow ups, marketing researches, contacts with Europea customers, collaboration in sales/buying projects, translations of technical documentation

Waitress
Sep ‘97 - Sep ‘98
ASK Restaurants Ltd

Waitressing

Languages
English - Fluent
French - Fluent
Italian - Native
Spanish - Fluent
Education & Training
Università degli Studi di Udine
‘98 - ‘04
Public Relations (with English and German)
Paris, France