Yvette Cruz

YER App is a fashion-tech concept designed to help users optimize and style their existing wardrobes while seamlessly integrating complementary e-commerce options. Positioned at the intersection of fashion, digital product, and social engagement, the project was selected and featured in a Silicon Valley startup competition, validating its relevance within the fashion innovation ecosystem. The project is fully bootstrapped and independently developed, with launch planned for 2026 following additional user testing and refinement. • Defined product vision, functional scope, and long-term roadmap • Designed, built, and coded a fully functional application (solo founder and sole contributor) • Conducted user research, market analysis, and competitive benchmarking to inform feature prioritization • Developed the MVP and iteration strategy based on user testing and behavioral insights • Established initial brand positioning and go-to-market hypotheses centered on personalization and engagement

At Walmart, I led the development and execution of a transformative omnichannel strategy, launching the company’s first online alcohol marketplace. I managed partnerships with over 150 brands, ensuring regulatory compliance and elevating content visibility. My work in SEO and digital campaigns consistently delivered high-impact results, propelling site performance and revenue growth. • I drove $6.9M in Gross Merchandise Value and 1.2M visits—gains of 31% and 230% year-over-year, respectively. • My strategic supplier activations and content leadership resulted in $13M revenue over just four weeks, with a 23% app conversion rate. • I enhanced homepage placements, yielding 75K visits and $1M in revenue while achieving a 12% conversion rate. • I activated over 500 new delivery stores, which added $3M in incremental GMV to the business. • My targeted digital marketing campaign produced 29M impressions and lifted sales by 3.3%, with an ROAS of $16.23 and $200K in added sales.

I led the end-to-end marketing strategy at Champion Scaffold Services, where I focused on enhancing brand visibility and generating qualified leads. My collaborative approach with the sales team helped align marketing campaigns with growth targets. • I created impactful marketing materials and campaigns that increased customer engagement and market presence. • My content strategy improvements across digital and social channels boosted B2B conversion rates by 5% and organic traffic by 12%, while achieving a 3:1 ROAS on Google Ads. • I coordinated event sponsorships and trade show participation that strengthened industry relationships and improved brand exposure.

At Macy’s, I supported the company’s e-commerce expansion by bringing in new vendors and refining digital merchandising strategies. I also uncovered operational inefficiencies that led to significant cost savings. • I guided vendor onboarding and optimized SKUs to broaden product variety and boost site competitiveness. • My identification of a shipping error led to a $600K cost reduction and enhanced logistics accuracy. • I designed keyword strategies and benchmarked competitors to elevate product visibility. • I used customer behavior data to refine categorization and streamline the site navigation experience.

I supported Stitch Fix’s merchandising and buying operations for premium fashion and footwear lines. My data-driven insights informed seasonal strategies, improved inventory flow, and enriched product storytelling.• I managed end-to-end purchase orders to ensure accurate fulfillment and inventory management. • I identified fashion trends and applied them to seasonal merchandising plans. • My SEO-focused content enhancements improved product discoverability and engagement. • I conducted competitive research that helped reposition products and diversify assortments.

I handled SKU planning, demand forecasting, and inventory optimization across retail and online platforms at Williams Sonoma. I worked closely with domestic and international vendors to ensure smooth supply chain operations. • I maintained stock availability to meet customer demand and drive sales performance. • I streamlined vendor communications to eliminate delays and improve fulfillment efficiency. • My analysis of market trends shaped pricing and assortment strategies aligned with consumer needs.