Leandro Vila

As Head of Art, I was responsible for mentoring, guiding, and elevating the quality of all design outputs within the agency. I also proposed and collaborated on the artistic direction of each project, ensuring alignment with creative goals. Additionally, I led design teams for the UK and US markets, driving impactful and market-specific visual solutions.

Worked as part of the Offshore Team, a large multinational group spread across various countries in Europe and LATAM. I was responsible for managing multiple campaigns for global brands, delivering creative assets across diverse channels, including social media, TV spots, billboards, and reels. - Designed a comprehensive 360° campaign for Eucerin, which included the development of assets for social media, TV, offline activations, and branded events. - Led the creative proposal for the new identity of the Offshore Experimentation Team, ensuring a cohesive and innovative visual direction. - Developed a digital campaign for Suavitel Mexico, focusing on engaging and impactful brand communication tailored to the local market.

I held the position of Senior Art Director, overseeing the artistic direction for all accounts managed by the studio, both at the Mexico and Argentina headquarters. My role involves guiding designers to create compelling and visually striking pieces, offering diverse artistic approaches to solve design challenges. This position has given me the opportunity to work across various global markets. I contributed to the success of numerous projects, including: • Fanta Asian Market Campaign: Designed and art-directed a campaign targeting large-scale markets such as the Philippines, Thailand, and Indonesia. Collaborated with photographers, designers, and illustrators to bring the creative vision to life. • Fanta Day of the Dead Campaign (Mexico): Led a campaign aimed at boosting sales during this traditional Mexican celebration. The project spanned both digital (social media) and offline channels (point-of-purchase materials and advertising). These projects expanded the brand's reach into new markets and territories, significantly increasing both sales and brand awareness. Additionally: • Directed photoshoots for several of the aforementioned projects. • Created and art-directed illustrations for multiple campaigns for Topo Chico Mineral Water.

Responsible for overseeing the artistic direction of advertising and digital communication for Chevrolet Argentina and Chevrolet Brazil. My role involved making key decisions regarding tone, references, look and feel, and the overall aesthetics of every piece launched in the market. Highlights of my work include: • First Car Campaign (Argentina): Developed a highly successful campaign encouraging people to purchase their first car and embark on the trip of their lives. The campaign highlighted popular holiday destinations such as the mountains, the beach, and the falls. It was designed as a bold and visually striking 360-degree campaign, encompassing digital, advertising, and activation components. • Digital Campaign for Chevrolet Brazil Retailers: Led the art direction for a digital campaign tailored to Chevrolet Brazil's retail market. In addition to these projects, I mentored a team of designers, fostering their creativity and helping them deliver innovative design solutions.

This Packaging Studio specializes in working with major brands in the local market. However, I also had the opportunity to contribute to projects for Unilever London and Brahma Brazil. My responsibilities included receiving briefs, presenting cases to the team, proposing styles, and discussing ideas during the initial sketching phase. Several projects under my direction were successfully launched into the market. Key achievements: • Levité Flavored Water Rebranding: Led the rebranding effort, resulting in our label designs remaining in the market for a significantly longer time than the previous design. • Bonafont Mineral Water (Mexico): Redesigned the visual identity of this iconic brand. • Casancrem Packaging Line: Art directed the launch of a new packaging line for this product. Additionally, I mentored a team of designers, enhancing their creativity and guiding them to deliver innovative design solutions.

I began as a Senior Graphic Designer, where I played a key role in the art direction of several high-profile projects. After a year of consistently delivering outstanding work and being recognized as the top Senior Designer on the team, I was promoted to the position of Art Director. During this time, I began attending photoshoots and collaborating closely with photographers to ensure exceptional results. Later, as Creative Director, my responsibilities expanded significantly. My role included: • Receiving briefs and brainstorming ideas for various projects with the GCD (Group Creative Director) and clients. • Coordinating project planning and aligning work schedules to meet deadlines. • Assigning roles based on the strengths of each team member, which included copywriters and designers. • Actively participating in client meetings to present and refine creative concepts. This experience allowed me to develop strong leadership skills while ensuring the delivery of innovative and impactful creative solutions.

At this studio I worked in designing of several different pieces, like editorial, branding, POS, Corporate Manuals, Illustration and Web Design.