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UK and in Germany across all organic and paid channels. Managed the Marketing launch cross channel of 12 stores in Germany in 2021/22, plus ongoing Retail Marketing/Digital Marketing of 40+ UK/BE/NL stores. At WED2B, I also managed a full international Multi channel store rebrand, plus website and all other Digital Channels. Omnichannel strategy management of Wedding Dresses & Accessories at WED2B for a multi million profit driving business. Managed the Creative Brand Design Team, Content, CRM, UX, Social & other key performance channel Teams. Career Break - June 2020 to current due to family bereavement reasons.
6+ Team Management, Brand & Offline Marketing, Ecommerce, Loyalty, Trading and Digital Marketing focus
leaving: 12 Month Contract ended 6+ Team Management/Ecommerce, Trading and Marketing focus across 5 brands. Partnerships and creating new revenue streams. App enhancements and email program development also core to growing the Loyalty revenue/engagement from the Wyndham Rewards proposition
Month Contract ended. The role also involved stakeholder management and influence to gain support for incoming investment and prioritization of Marketing channels/inventory to drive UK revenues.
Job Summary: 10 person team to manage, Project Managed the web re-platform to Magento, On and offline Marketing, Trading, Merchandising, CRM and Digital Marketing & Multichannel initiatives. Full understanding of Magento front and back end & Content Production. Delivered 50% YOY customer growth targets for Nutricentre.com using the new Magento ecommerce platforms, blending SEO and paid audience growth activity via a content team and external agencies.
by NutriCentre) Highest digital revenues achieved ever for Living Social for Black Friday weekend via optimized retargeting campaigns via Criteo,
Publishing: Dailymail.co.uk - Senior Commercial Digital Marketing Manager (Interim contract) D2C Oct 2007 – June 2008 The Walt Disney Company - Senior Digital/Mobile Marketing Manager Europe D2C/B2B 1988-2005 Telecoms: O2 - Consumer Marketing Propositions Manager over Games, Music and Video. Various Marketing roles including: Internet Start Ups: uboot.com – A social networking youth community portal, KGrind- Youth multichannel entertainment site. Music & Publishing: Pinnacle Records, A&M Records (Polygram), UN, Time Warner (c/o TIME Magazine)
Fashion: Marketing (contract work for a new launch .com) D2C Marketing Manager for a newly launched Fashion website covering Performance Marketing/Content & CRM April 2010 – Feb 2011 – Maternity Break Sept 2008 – March 2010 Gaming: MACH Mobile Games Provider - Vodafone Global Account Manager (mobile and internet) - D2C/B2B July 2008 – Sept 2008 Polaroid - Senior E Commerce Manager Europe (Interim contract) D2C The Sun.co.uk, News International - Head of Digital Commercial Channels D2C/B2B Sept 2005 – Sept 2007