Design & Creative Leader | Innovating in Fashion and Product Design CAREER With over 15 years in sustainable design and strategy, I specialise in creating sustainable products and partnerships that resonate. I lead creative design and product development from concept to execution, driving teams to deliver standout, profitable, circular designs and innovative concepts anchored in cultural relevance. SKILLS creative leadership – sustainable design – brand development – strategic partnership & collaborations – product development & innovation – retail strategy – marketing strategy BRANDS & PARTNERSHIPS Early Majority | Norse Projects | Gore-Tex | Unowned Spaces | Melody Ehsani | Pop Trading | Varyer | Motto | Brompton | Utopian Projects | 1733 | Jeremy Dean | Hay | The Conran Shop | Pertex | SCRT | Temple Bikes | SLNT | HOSPITALITY Ennismore | The Hoxton | Gleneagles | SLS | /SO | Maison Estelle | Hyde | Mason & Fifth SOCIAL IMPACT PARTNERSHIPS Give Your Best | Sheltersuit | We Go Outside Too | Feminist Bird Club | Athene Club | Hike Clerb | Secret Yoga Club ARTISTS Miranda July | Zakee Shariff | Seana Gavin | Louise te Poele | Black Lodges | Maria Jesus Aravenas | Imagine | Jen Ray | Diana Rowe | Roses Gabor Currently open to collaborations, projects, and new opportunities.
Supporting the new owner of Early Majority - Mason & Fifth with the next phase of the company.
Lead the successful acquisition of the Early Majority Brand by Mason &Fifth.
As the Co-Founder and Head of Product at Early Majority, Inc. together with Joy Howard (ex Patagonia, Sonos Lyft), I led the creation of a sustainable universal technical outerwear collection. • Designed and developed a sustainable one-wardrobe method for men and women, focusing on circular design • Led the creative brand expressions through photoshoots, content creation and campaign concepts • Collaborated with cross-functional teams to successfully implement innovative product design and marketing strategies • Achieved a significant revenue and brand recognition increase through our disruptive approach to the fashion industry • Oversaw brand partnerships and social impact initiatives
HTM Studios Ltd offers a comprehensive innovation, design, retail, development and market research consultancy. Our clients include: • Mason & Fifth • Ennismore (SLS, /SO, Hyde, Delano) • Maison Estelle • the Conran Shop • Bille Oslo and many more. Please get in touch if you’d like to collaborate on a project or concept
Led product development for uniforms and physical products for Hoxton & Gleneagles brands, as well as retail concepts and pop-ups. • Collaborated cross-functionally with the brand team and managed design, development, and operations • Developed brand partnerships to enhance product offerings and drive brand growth • Reported directly to the CMO, ensuring alignment with overall brand strategy and goals
Managed the design and development of Norse Projects Menswear collections, leading a team of designers and assistants. • Collaborated with the Creative Director to ensure designs aligned with brand vision • Worked with the women's team on colour and concepts • Implemented innovative design strategies to increase wholesale and sell-through rates • Oversaw the design process from concept to final product delivery www.norseprojects.com
• Collaborated closely with the Creative Director to ensure alignment with brand vision and market trends • Lead on seasonal Creative & Colour Concepts across the Men's collection • Responsible for the design of Denim, Casual Pants & Jackets, Shirts, Formal Accessories, and Tailored Projects
Allround Designer for all categories -Direct report to DA-
Allround Designer for all categories -Direct report to DD-
Allround Designer for all categories -Direct report to CD-
Senior Menswear Design Assistant to the Aquascutum London and Aquascutum Limited lines -Reporting in to Senior Menswear Designer-
Managing all sampling, production, distribution and studio related activities -Direct report to CD-