I have a strong interest in strategic marketing, mainly focusing on the lifestyle industry. My passion includes strategising out-of-the-box campaigns tailored to different brand identities. My speciality includes content creation and campaign management. I am also an enthusiastic problem-solver and quick learner who will never shy away from a challenge!
-Ensure daily targets for deliveries and orders are met -Liaisingwith suppliers on expected external orders as well as managing follow-ups -Ensurestrict QC is managed to uphold the reputation of the brand and products -Managinglogistics for orders as well as handling issues with Royal Mail -Helpedout on the inventory side of the business with uploading, inbounding, updating the shelving system, quality check -Managed ordering supplies and up kept the space
•Campaign Planning - Curated weekly/monthly campaigns - Events management for PR events & store opening - Influencer management, budgeting and gifting - CRM campaign management - Campaign ROI & KPI reporting - Reported in-depth competitor analysis to ensure that no plagiarism or similarities were seen between campaigns as well as maintaining a competitive edge - Handled occasional B2B partnerships for specific collaborations - Handled collaboration launch with @yayazahir alone •Content Creation (Social Media) & Production - PIC for all shoot planning and communication materials - graphic banners, social media post, photo/video shoots and any ad-hoc advertising visuals - PIC for organising shoots from A-Z which included: creating the mood board, sourcing models/photo or videographers / make-up artists / shoot schedule/catering/location & prop prep - Shot and edited content with both iPhone and a DSLR - Shot and edited content for TikTok, Instagram, Facebook and Twitter - Created visuals and video through Canva, Adobe Photoshop, Adobe InDesign and also various iPhone editing apps - Fully handled social media postings, content and customer service - Utilised marketing software (Dash Hudson) to organise social media post and measure ROI - Copywriting - CRM management through planned UGC •Sales & Inventory Planning - Mapped out yearly sales, budgeting and marketing plan for approval - Calculated, evaluated and reported weekly inventory levels - Calculated and reported month/year to date sales value in comparison to targets - Generated marketing/ sale plan for products with high inventory levels / low STR for 3 months - Worked closely with retail and supply chain team to manage inventory distribution and store vs. online performance •Rebranding Planning(Mel & Molly) - Generated a rebranding marketing plan - Worked closely with brand manager to create a new direction to work towards, this included - new colour, logo, packaging, CRM, tagline, advertising strategy and visual guideline
•Campaign production assistant tasks : -Coordinating shoot schedule with the marketing manager -Ensuring outsourced contacts are fully briefed before the shoot (photo/videographer, make-up artist, models, in-house team media team and catering services) •Content creation & social media assistant : -Created content independently and sometimes with the marketing executive (photo/video/ art visuals) -Identify the target market's ideal communication visuals -Content produced: product flat lays, on model shots, infographics, detailed video shots -Created captions and posting schedules -Proposed ideas for new marketing ideas, visuals, and shoot concepts -Assisted in customer service: replied all follower's comments and DMs with any issues •Influencerplanning assistance -Proposed influencer list catered to each launch based on suitable aesthetic matching -Influencer negotiation between content and rates -Ensure influencers receive their items in attractive packaging on time before the launch