I am an accomplished Product Director with over 25 years experience and a proven track record working for both large corporations and a more recent focus on consultancy and freelance projects with SMEs and start ups. Demonstrated ability to effectively manage the entire product development lifecycle with extensive product development, sourcing, production, and quality management experience across men’s ready to wear and accessories. Adept at developing strategy, managing calendar, set brief, margin and European/Asian supply bases. Strong history of leading large cross-functional teams and managing the critical path to deliver top-quality collections on time and on budget. My approach is both organised and pragmatic to deliver innovative, relevant and profitable solutions, on time and to brief. For larger projects, I have the ability to draw on a versatile network of talent owing to an extensive international contact list extending across all areas of the luxury & high end menswear and accessories industry.
Pan African Enterprises was borne out of the desire to make a genuine difference through the delivery of capacity building projects that support and contribute to Sustainable Development Goals.
Recruited to strategise and develop a complete casualwear offer as part of their brand strategy from 2018-2020.
Responsible for developing and delivering a compelling & commercial wholesale offer.
Development & Sourcing of leathergoods for the launch of the Kingsman collection.
Developed a strategy and then managed the development, EU sourcing, production & delivery of leathergoods for the Gieves & Hawkes, Cerruti and Kent & Curwen brands.
Developed a strategy for the introduction of golfwear to the Ecco brand. Leveraging their expertise and success in the hybrid golf shoe market. Drawing on my previous experience of managing the Dunhill Links brand.
Max worked with our brand as a Creative Consultant and delivered exceptional service, insights and direction that were not available to us internally. He helped the brand understand how far we could take our current categories but also how far we could legitimately push into new categories. Max has a great work style that is open, effective and approachable. His ability to enhance existing teams is an asset to any organisation.
Over the many years Max and I worked together, Max was always a great thought partner and supporter of what the business needed to succeed. His skills, product knowledge and commercial understanding of the business helped navigate solutions in a very helpful way.
Max came to Trunk with a great wealth of experience of menswear product development and was instrumental in the first steps of turning the Trunk own label into a significant part of our edit of great brands from around the world. Max is very well connected with the best suppliers and is also a true joy to work with, so can highly recommend.
Max is a true professional with a solid network and strong product knowledge across several clothing and non clothing product categories. He has a strong work ethic and a team spirit. He was an invaluable member of the product team that transformed our product proposition.