Renata de la Sierra

Sales and Project Management Pro: Transforming Vision into Reality
Portfolio website
Previous Brands
Marc O'Polo
Reusch International Spa
Work Experience
Head of Project's Operations and Brand Co-creator
Mar ‘20 - Dec ‘23
Self employed

• Successfully designed and implemented student-focused sustainable fashion brand around concept of capsule wardrobe. • Secured strategic partnerships with two of top five international schools, exceeding initial sales projections by 150%. Demonstrated exceptional negotiation and relationship building skills, contributing to brand's significant growth. • Empowered students through immersive and real-world design thinking workshops. Hands-on sessions cultivated next wave of entrepreneurs, providing participants with practical skills and insights to launch their own sustainable fashion brands in real-world scenarios.

International Sales and Project Lead
May ‘12 - Dec ‘23

• Developed brand partnerships for Germany's second largest business shirt brand in two European markets (Czech Republic and Slovakia). Increased sales by 40.2% between 2016 and 2023 despite pandemic and economic slowdown. • Improved premium perception of products by reorganizing sales portfolio, redesigned visual merchandising and training of B2C sales associates. This resulted in ability to raise average unit selling price by 23,74%. • Created and successfully managed several projects generating additional sales opportunities through indirect sales, digital marketing tools (CRM prospecting, direct mails, tools to improve customer relations) resulting in 95% customer retention rate.

Project Manager for Fashion Franchise
Jan ‘12 - Jan ‘15
Marc O'Polo

• Independently managed 2014 marketing campaign for world's 8th largest premium casual wear brand, resulting in 35% increase in sales. • Implemented comprehensive series of sales training sessions. Increased conversion rates by 25% in one year.

Project Lead for Fashion Brand Expansion
Jan ‘05 - Dec ‘14

• Expanded client network from 4 to 60 in Slovak and Hungarian markets, demonstrating strong business development skills. • Implemented high-impact visual merchandising strategies and organized effective sales training at client points of sale. • Managed 2 franchise stores, secured 3 new franchise partners, and achieved consistent 18% annual sales growth while managing team of 5.

Project Lead for Women's and Kid's Accessories
Jan ‘02 - Apr ‘05
Reusch International Spa

• Pioneered innovation in winter sports segment, introducing scented gloves and gloves infused with aloe vera to enhance customer experience. • Crafted and launched series of children's accessories that topped European sales charts for three-years

Education & Training
University of Economics in
Masters Degree in Business Economics
Bratislava, Slovakia