Renata De La Sierra is a dynamic and accomplished professional with extensive experience in B2B sales and marketing with a focus on fashion and sustainable brands. Based in Bratislava, she has led successful market expansions for brands like Eterna and Vista Values Wear in Slovakia and the Czech Republic, boosting sales and building strong partnerships. Renata excels in strategic thinking, design, and team leadership, with a passion for sustainability and youth empowerment. She is multilingual and highly skilled in stakeholder management, project leadership, and creative problem-solving.
• Successfully designed and implemented student-focused sustainable fashion brand around concept of capsule wardrobe. • Secured strategic partnerships with two of top five international schools, exceeding initial sales projections by 150%. Demonstrated exceptional negotiation and relationship building skills, contributing to brand's significant growth. • Empowered students through immersive and real-world design thinking workshops. Hands-on sessions cultivated next wave of entrepreneurs, providing participants with practical skills and insights to launch their own sustainable fashion brands in real-world scenarios.
• Developed brand partnerships for Germany's second largest business shirt brand in two European markets (Czech Republic and Slovakia). Increased sales by 40.2% between 2016 and 2023 despite pandemic and economic slowdown. • Improved premium perception of products by reorganizing sales portfolio, redesigned visual merchandising and training of B2C sales associates. This resulted in ability to raise average unit selling price by 23,74%. • Created and successfully managed several projects generating additional sales opportunities through indirect sales, digital marketing tools (CRM prospecting, direct mails, tools to improve customer relations) resulting in 95% customer retention rate.
• Independently managed 2014 marketing campaign for world's 8th largest premium casual wear brand, resulting in 35% increase in sales. • Implemented comprehensive series of sales training sessions. Increased conversion rates by 25% in one year.
• Expanded client network from 4 to 60 in Slovak and Hungarian markets, demonstrating strong business development skills. • Implemented high-impact visual merchandising strategies and organized effective sales training at client points of sale. • Managed 2 franchise stores, secured 3 new franchise partners, and achieved consistent 18% annual sales growth while managing team of 5.
• Pioneered innovation in winter sports segment, introducing scented gloves and gloves infused with aloe vera to enhance customer experience. • Crafted and launched series of children's accessories that topped European sales charts for three-years