Sion Phillips is a creative director and brand strategist, having developed multimedia campaigns and 360° strategies for luxury and fashion brands including Miu Miu, Versace, Dior, Bally, Adidas, Benetton, Patagonia, Luxottica and Coty. Over the past decade, Sion has led projects in advertising, branding, packaging, web development, social media strategy, and has experience at agencies including Mother and Droga 5. Over the past 3 years he led Dazed Media Studio, the commercial arm of Dazed & Confused, AnOther and Nowness in London. Five years ago, he co-founded the jewelry house Uribe which presents collections in Paris and consults on design and product development for international luxury houses.