Kevin Kurian

- Planning & maintaining annual sales budgets, reviewing the actual sales v/s budgets on a monthly basis - Developing strategies pertaining to achieving the sales targets, implementing them and evaluating the results on a quarterly basis - Gathering information and understanding the competition business pertaining to sales, merchandise mix, fast moving styles, categories, etc. - Identifying target clients and potential markets and focusing on business expansion plans in these target markets - Planning offers, discounts/ pricing for seasonal promotions, End of Season Sale, etc. - Identifying the current fashion trends in retail and coordinating with the merchandising teams with regards to the inventory plan for the respective season - Developing and implementing marketing strategies and ensuring that all promotions are implemented as per the marketing plan - Meeting the merchandise suppliers regularly and negotiating transport arrangements, prices, discounts and credit terms - Managing merchandise distribution to the clients from the warehouse - Planning manpower budgets and setting targets for the staff along with the incentive structure - Keeping record of all transactions and submitting them to the finance team for auditing - Interacting regularly with retail partners (customers), collecting feedback and sharing the same with the buying & merchandising depts. and the marketing dept. - Ensuring timely delivery and smooth transition of merchandise from the warehouse to the retail partners by involving in plans pertaining to packaging and logistics with the warehouse team - Ensuring that inventory levels are always well maintained as per the seasonal inventory plan - Ensuring that inventory audits and checks are conducted at regular intervals and shrinkages are minimal and within control - Engaging with vendors, warehouse teams, logistic partners and retail partners and implementing standard operating practices (SOPs) to ensure minimum pilferage and inventory damage

- Successfully managed operations of 9 outlets of Splash Fashions in Riyadh with an annual turnover of SR 90 million plus (Rs.180 Crores) spread across an area of approximately 90,000 sq. ft. - Managed 17 different stores across the Buraydah province in Saudi Arabia for Splash Fashions at different time intervals in the tenure of 2 years. - Monitored the sales figures against forecasts, analysed & interpreted trends to capitalize on data to maximize sales & profit. - Implemented timely stock rotations and stock liquidation in stores as part of the inventory management process to improve the top line and bottom line - Proficient in cost control and shrinkage control. Maintained shrinkage control level @ 0.25% to retail value - Observed & monitored the retail standards across the stores and provided feedback to the store managers to take appropriate action at store level with key planning and operational tasks. - Played a pivotal role in recruitment, on-boarding, training & development of staff in stores, actively managed succession planning and ensured that all HR policies and procedures are adhered to. - Maintained an excellent record of attrition levels i.e. less than 10% along with high productivity levels - Maintained an excellent NPS and eNPS score

- Worked as a Regional Manager heading Retail Operations and successfully managed business worth Rs.45 crores across 25 stores in Mumbai, Rest of Maharashtra and Goa. - Managed retail area of approximately 26000 sq. ft. spread across stores with a staff strength of 120 plus. - Strategized, planned and executed retail business for the brand which included top line sales, store & channel level contribution and profitability. - Responsible for expansion strategy, new retail identity and managing stakeholders’ relationship. - Coordinated, managed and liaised with cross functional teams like Commercial, Projects, Designing, Inventory, Warehouse, HR, Legal, Audit, Marketing and IT. - Assigned area wise targets and guided and mentored area managers and store managers in achieving their targets. Played a key role in the growth of 3 store managers in the region who got promoted as cluster managers. - Facilitated in Creating, Revising and Implementing the Standard Operating Procedures - SOP for the business. - Played a key role in implementing the season launches and the merchandise displays in the stores as per the VM guidelines of the brand. - Monitored and driven stock consolidation & internal stock transfers within the region to avoid loss of opportunity. - Maintained communication with all franchise owners on a regular basis. - Achieved a record high single day sale figure of Rs.10 lakh in the EBO in Oberoi Mall in July 2012. - Awarded Best Suggestion Of The Year In 2014.

- Worked as a Cluster Manager in retail operations managing a business of Rs.50 crores across 4 stores in Mumbai spread across an area of approximately 78000 sq. feet with a staff strength of 100 plus. - Also managed 4 stores in Rest of Maharashtra (Nashik, Nagpur, Aurangabad) & Chattisgarh (Raipur). - Successfully led my cluster of stores to a growth of 16% vis-à-vis the previous year. - Responsible for the profitability of each store in the cluster by focusing on cost control and shrinkage reduction along with driving sales and productivity. - Successfully completed the Train The Trainer Program conducted by Retail Association of India (RAI) in 2010. - Efficiently provided Store Induction Training, Management Development Program and designed Training Module on Functional and Behavioural Training. - Handled Management Development program for internally promoted Managers in the Company improving their overall efficiency and effectiveness in the organization. - Successfully designed presentations for catchment surveys with regards to potential properties for new store openings which helped in signing and launching new stores.

- Worked as a Store Manager in the key Flagship store of Linking Road in Mumbai heading an annual business of Rs. 10 crores. - Achieved the highest single day record sales of Rs. 27.82 lacs in July 2010 and achieved the highest monthly sales of Rs.1.92 crores in Jan 2010 - Successfully controlled the shrinkage levels in the store below 0.30% of sales - Regularly coordinated and helped the VM team in changing the displays of the windows and different categories the store. - Played a key role in controlling the petty cash expenses of the store