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Anna Alexander

Senior Footwear Designer / Head of Design Consultant
About

Footwear & Accessories Senior Designer with 12+ years of experience - previous work includes Jimmy Choo, Simone Rocha, ARKET, Rupert Sanderson, Nicholas Kirkwood LVMH (show footwear collaborations with Erdem, Roksanda, Peter Pilotto), Sonia Rykiel and a footwear making traineeship in a small London sample room. Educated in London, MA Fashion Footwear at Royal College of Art, and Paris, Womenswear Fashion Design Diploma at Studio Berçot. Hand drawing and illustration skills, but also Photoshop/Illustrator including full tech packs and factory ready CAD artworks for print/ embellishment. Experience and interest in sustainable materials and processes for footwear and accessories. Fluent in English, French and basic Italian. My work has been featured on runways and in all major fashion magazines such as AnotherMagazine, British Vogue, Dazed&Confused, Elle, French Vogue, German Vogue, i-D Magazine, Italian Vogue, Pop, SelfService etc. www.anna-alexander.com

Previous Brands
Jimmy Choo
Simone Rocha
Arket
Rupert Sanderson
NICHOLAS KIRKWOOD LIMITED
Chelsea Paris
Sonia Rykiel
BALENCIAGA
Work Experience
Senior Designer Footwear
Mar ‘23 -
Jimmy Choo

Senior Designer for Women's Footwear: - AW25 Women’s Collection - SS25 Women’s Collection - AW24 Women's Collection - Special projects & Collaborations Managing one full time Designer, two Junior Designers (including interns). Press: Another Magazine, DAZED, Elle HK, Elle Japan, Elle Bride, Harper’s Bazaar, Heroine, L’Officiel, Numero Tokyo, Tatler, Vanity Fair, Vogue Japan, Vogue Czech Republic, Vogue Greece, Vogue Netherlands, Vogue Paris, Vogue Portugal, Vogue Spain, Vogue UK, Vogue US, V Magazine, Wonderland, WWD etc Celebrities: Ariana Grande, Cardi B, Delilah Belle Hamlin, Demi Moore, Dua Lipa, Gisele Bundchen, Greta Lee, Gwendoline Christie, Karlie Kloss, Mi-Yeon, Suki Waterhouse, Sydney Sweeney, Winona Ryder etc

Senior Designer Footwear
Mar ‘20 - Feb ‘23
Simone Rocha

All design and development for footwear, bags and related accessories for show and commercial collections SS21-AW23. Working closely with Simone Rocha and the ready-to-wear team. - Design research: vintage samples, visual materials, sourcing fairs (Lineapelle) - Sketching initial design concepts for all shoes and bags - Mockups by hand - Sourcing/developing all raw materials, techniques and details. Including sourcing strategy and nominating new suppliers for best materials, colours, lead times and margins - Creating and maintaining critical path for all footwear and bags - Developing custom designed and branded materials and components such as outsoles, buckles and other connecting hardware - CAD tech packs - Organising, leading and driving fit for footwear and accessories - Communication and development follow-up with factories and suppliers to ensure fit, finish and delivery of all styles for London Fashion Week Show and commercial collection - Budget drafting, development cost monitoring and reporting for all footwear and bags All footwear and accessories for seasons SS21-AW23: - https://www.vogue.com/fashion-shows/fall-2023-ready-to-wear/simone-rocha - https://www.vogue.com/fashion-shows/spring-2023-ready-to-wear/simone-rocha - https://www.vogue.com/fashion-shows/fall-2022-ready-to-wear/simone-rocha - https://www.vogue.com/fashion-shows/spring-2022-ready-to-wear/simone-rocha - https://www.vogue.com/fashion-shows/fall-2021-ready-to-wear/simone-rocha - https://www.vogue.com/fashion-shows/spring-2021-ready-to-wear/simone-rocha Press: Another Magazine, British Vogue, Vogue Italia, Vogue Scandinavia, DAZED, V Magazine, Manifesto, Luncheon etc Celebrities/talent: ASAP Nast, Antwaun Sargent, Billie Eilish, Elle Fanning, Faye Weiwei, Francesca Hayward, FKA Twigs, Hong Chau, Janicza Bravo, Japanese Breakfast, Griff, Lee Yufen, Millie Brady, Maude Apatow, Nell Kalonji, Naomi Campbell, Nicola Coughlan, Tess McMillan, Paloma Elsesser, Sampha, Solange, etc

Senior Designer, Footwear & Accessories
Oct ‘18 - Mar ‘20
Arket

Designing and developing footwear and accessories (shoes, leather bags, nylon bags, small leather goods) as one of half of the original footwear and accessories design team at ARKET. From October 2018, managing one full time Junior Designer. Shoes and bags made in Italy from chrome-free leather. - Designing, developing and driving the assortment of shoes, bags and accessories together with the team, including research, sketching, tech packs, fittings through to signoff - Participating and contributing to set season creative direction together with Head of Design - Setting vision, goals and common strategy together with Buyer/Product Developer - Leading, inspiring and developing Design Assistants/Junior Designer - Constantly reviewing products and assortment, monitor outcomes and suggest actions - Staying continuously updated with latest developments for products and customer

Designer, Footwear & Accessories
Sep ‘16 - Mar ‘20
Arket

Co-Founding Team Member
Sep ‘16 - Mar ‘20
Arket

Working to set the DNA of this ethical and sustainable brand, before the brand launch and in the continuing collections. Working closely with suppliers and production teams in Italy and elsewhere, to find and develop sustainable processes, methods and materials for footwear and accessories. In the time I worked at ARKET, we went from concept stage to 20 retail stores and a growing online presence.

Junior Designer, Footwear
Jul ‘15 - Jan ‘16
Rupert Sanderson

Working closely with Rupert Sanderson, Creative Director, and the design & development team in designing the collection of women's footwear. Independently researching and proposing themes and stories for the collection, and developing the selected ideas further trough to factory ready CAD artworks using different techniques such as flocking, laser cut, embroidery and beading. All footwear made in Italy

Studio Assistant, Footwear
Jun ‘14 - Jun ‘15
NICHOLAS KIRKWOOD LIMITED

Assisting Nicholas Kirkwood, Creative Director, the Senior Designer and the Collection Manager in designing the collection of women's footwear and seasonal catwalk collaborations with Peter Pilotto, Erdem and Roksanda All footwear made in Italy

Junior Designer, Footwear
May ‘13 - Oct ‘13
Chelsea Paris

Assisting the Creative Director and the Designer, in designing the collection of women's footwear. Responsible for designing a graphic range of evening shoe styles and accessories (bags). I left this role to start my MA degree at the Royal College of Art. All footwear made in Italy

Assistant Designer, Footwear & Accessories
Jan ‘11 - Dec ‘11
Sonia Rykiel

Assisting the Head of Accessories in designing both the show and commercial collections of shoes, bags, belts, gloves, small leather goods, jewellery. Liaising with development team and factories mainly in Italy, but also France, Germany and China

Internship
Sep ‘08 - Sep ‘08
BALENCIAGA

Short internship assisting preparations for the Balenciaga womenswear SS09 show in Paris. Creative Director: Nicholas Ghesquière

Languages
English - Native
French - Fluent
Italian - Basic
Swedish - Native
Education & Training
Royal College of Art
‘13 - ‘15
Ma Fashion
MA, Fashion Footwear
Studio Berçot
‘08 - ‘10
Diploma
Diploma, Womenswear Fashion Design
London, UK