Experienced Commercial director with a strong background in global strategy, sales growth, and showroom management. Proven success in developing brands across multiple regions, managing teams, and executing financial operations to support total sales growth. Fluent in Italian, English, French, and Romanian.
• Responsible to develop, refine and execute the Global Strategy of Wolford for Monobrand Boutiques, Wholesale Distributors & Agents • Successful Development of Wolford Brand in Russia, East Europe, Asia, Central America, Middle East, Scandinavia • Responsible to develop and execute Financials& Operations strategy to support Total sales Growth • Ensure that overall Brand standards are achieved and maintained at all times • Showroom and Team Management ( Milan) www.brumsmilano.com Brums is an Italian fashion brand for the children of the world, dressing families for over 70 years.
• Drive the development by recruiting new partners and ensuring organic growth within existing stores. • Support Leasing Agreements Negotiation with Malls and third parties • Responsible for negotiating commercial terms with partners, ensuring profitability and overall brand standards are achieved or maintained at all times. • Responsible for developing a fiscal model for partner stores that supports the continued channel development www.vfc.com VF Corporation is an American global apparel and footwear company founded in 1899 and headquartered in Denver, Colorado. The company's 13 brands are organized into three categories: Outdoor, Active and Work.
• Responsible forthe Go to Market Strategy in EMEA • Drive the development of Partnership stores by recruiting new retail partners and ensuring organic growth within existing stores. • New Openings: more than 100 Boutiques Openings Globally • Responsible to develop and execute Operations strategy to support Total sales Growth • Responsible for negotiating commercial terms with partners, ensuring profitability and overall brand standards are achieved or maintained at all times. • Responsible for developing a fiscal model for partner stores that supports the continued channel development • Showroom Management ( Milan, London, Madrid) www.guess.com Guess is an American clothing brand known worldwide for innovative denim, sexy dresses, iconic logo pieces
(Wholesale – Franchising –Key Accounts) • Full P&L of the Region accountability • Define and Implement Country Master Agreements (Wholesale, Dept. Stores & Franchising) • Support Leasing Agreements Negotiation with Malls and third parties • Responsible to achieve budget targets by building and implementing sales plans for the area • Responsible to Find New Partners & Agents • Responsible for New Locations assessment • Responsible for Sales trend • Showroom Management ( Lugano) UNITED COLORS OF BENETTON www.benettongroup.com Global fashion brand founded in 1965. Benetton Group has a network of about 5,000 stores worldwide.
• Responsible to achieve budget targets by building and implementing sales plans for the area • Execute the Sales Strategy Plan with Agents & Distributors • Define the Seasonal store turnover targets • Support the Sales Network development • Monitor of KPI & break-even analysis • Execute Quantitative and Qualitative analysis • Support Brand enhancement • Agents Showroom