Ellen Woodward

 Brand Guardian  Creative direction for start-up brands  Creative concepts for product launches  Corporate Branding – Brand Guides and pres decks  Creative writing  Product packaging  Digital advertising  Website creative & creation, construction and backend (coding) liaison  Brand ethos and brand guidelines  Social media pillars, calendar, concepts and strategy  Supplier liaison  Client liaison  Board meetings & presentations  Brand operations director – facilitating all aspects of the brand  Reporting – brand/company creative marketing status on a weekly basis with data analysis and forecasting  Budget management for spend on all brands  Team management – writing job descriptions, recruiting, line management  Client database management and analysis/reporting  Photoshoots – art direction, concept, styling, organisation  Data/Analytics  Customer communications – e-shots, newsletters, WhatApp broadcasts, insta engagements, socials  Packaging & POS

• Trailfinders Brand Guardian - writing, implementing & upholding • Reformatting & redesigning with a new concept the Trailfinder Magazine – one of the largest print runs per issue in the UK (1.1m) • Brand logo update and implementation role-out • Created ‘TF Images’ – an inhouse database of 95,000+ TF images creative resources • Print buyer with an annual budget of approx £4m • Weekly Print Advertising – 50+ adverts a week (national & regional) • Digital advertising • Social media graphics & creative concepts for our online & digital presence • Logo design for all company sub-brands & NPD, and vector map creation • Exhibition concepts and graphics • Presentation of creative concepts of all design projects to the Board • Responsible for organisation & art direction of all company photo shoots • Line management of design department staff – both permanent & freelance • Wrote the Sustainable & Responsible Mailing Guide • Conception and guardian for TF Environmental Printing Policy • Proposal presentation and effective communication with the Board • Responsible for the artwork archive & database • Creative input in NPD - graphic concepts • Day-to-day management of the Studio

• Pan-European Brand marketing campaign creative concepts • Packaging concepts and creative – liaising with Packaging Technologists • Marketing collateral & web concepts for pan-European brands in 11 multilingual formats • Project-managing creative agencies • ACCO Brand Guidelines, ensuring adherence & European implementation • Oversaw the Rexel rebrand project 2008 end-user roll out • Strategic planning and budgeting for the Brand • Print buying for all company pan-European collateral • Art direction, styling & co-ordination of photo shoots • Maintaining an efficient scheduling system ensuring design & production, assuring cost effective project delivery • Day-to-day management of the Studio • Creative input in NPD and supplying concept scamps as required • Creative communication support for European markets, understanding & adapting to how each has unique marketing needs • Archiving and data-basing all European design projects

• Producing creative collateral to support Kent County Council activities • Building and maintaining a portfolio of KCC clients • Art direction of photographers and illustrators • Pre-pressing for the in-house printing team

The Top Ten of Everything | Ultimate Organising Hints & Tips | Essential Managers Guides | The Complete Book of Sewing | Adolescence – Survival Guide for Parents & Teenagers | Home Medical Encyclopaedia | Family Doctor Home Adviser | Visual Dictionary of Dinosaurs | Visual Dictionary of the Universe • Organising & running design teams on a day-to-day basis • Design concepts from original briefs to be tested at international industry fairs • Implementing style guides – originating & overseeing page layouts • Maintaining artistic and style consistency throughout a project to final publication • Commissioning and managing agencies • Art direction of weekly photo shoot planning & management