With a + 20 year experience as a Brand / Marketing &Communication Director and a strong track record in developing retail, D2C and wholesale, I undertake brand strategy and 360 deployment, thanks to clear vision, pluridisciplinary skills, operational drive and great teams. My lifestyle and luxury background allow me to embrace and refresh brand DNA with flair and agility. Interacting with comex, sales teams, creatives and digital native talents, I operate at international and market level. I care at keeping learning and developing performing teams while focusing on user centric, innovative, ROI driven and conscious business mindset. Build a start up from scratch, with choices to make, digital focus and achievement of turnover + profitability, grew my drivers: shape desirable brands, engage with product, storytelling and consumer experience, and make it happen. EXPERIENCE: L'Oréal (6 years in Communication) Princesse tam.tam (10 years in Marketing), Bonpoint (1 year in Communication), Nina Ricci Parfums (9 years in Digital and Communication), bangle up (2013-2018 in Brand as cofounder), brand nomad (1 year 1/2), Embryolisse (since mid 2022). Graduated master in management ESCP Business School, La LUISS, CELSA Continuous learning IFM, Google, HEC Management. 4 languages French, English, Spanish, Italian SKILLS BRAND STRATEGY: brand platform | (re)positioning | 360 activation | KPI monitoring | consumer studies IMAGE: advertising | image direction | visual identity | edition | brand content | writing | heritage | in house studio MARKETING: omnichannel operational marketing | visual merchandising |mediaplanning | CRM | loyalty program | consumer service DIGITAL: transformation | media | native advertising | marketing | influence | etail | ebusiness | social media | community management COMMUNICATION: PR | ePR |celebrities | events & fairs | collaborations | internal communications | heritage | change management | crisis management INTERNATIONAL COORDINATION: worldwide roll out | go to market activation TEAM: recruitment | restructuration | management | development CONSULTING TEACHING MENTORING (French Poupon, 2019) Passion for quotes, writing, dance, pilates, yoga, walk Also voice over, brand consultant & face yoga teacher. Thanks for viewing my profile. Open for conversations.
French pharmacy skincare and make up care since 1950 - Strategic and Operationnal | Rebranding going out April 2023 | Platform | Image | Identity | Global content | 360 activation guidelines | Advertising | Media | E-business | CRM off/on | PR & MUA | Influence | Social media | In house studio Award d’Or Cosmétique Mag 2023 catégorie Rebranding Prix Coup de Cœur du Jury Prix d’Excellence de la Beauté Marie Claire 2024
BRAND CONSULTANT X fashion, wellness and design new business: BRAND PLATFORM | 360 activation guidelines | ideation | skills transfer | digital ecosystem set up | visual identity, writing & image | Yoga by Mao, L’Ecole Graphiplus, Maison Sublime, Akko, Ama, Vestiaire Voyageur, The Face Ballet. FACIALIST: certified teacher (French + International, 3 face yoga + Kobido certifications) since 2019 | online, private, camp and corporate sessions.
BRAND DIRECTOR | DNVB bootstrapping set up from jewel concept launched end of november 2014, up to next level | D2C + wholesale from day 1 | Brand POSITIONING, strategic and activation platform conception, PRODUCT HERO creation | Image | Product Artistic Direction : 7 collections, drop, collabs and limited editions | Ebusiness set up | Marketing, digital and communication deployment | 1 resource management | Double digit growth per year | part of BPI 2019 accelerator program.
Head of communication and digital strategy & activation for Nina, L’Extase, L’Air du Temps pillars | PR transformation | Digital turnaround with focus on millennials and gen Z | 360 content factory set up (owned, earned, paid) | NINA ROUGE GLOBAL CAMPAIGN | Etail acceleration | International coordination | Go to market strategy | Egerie management | Heritage management | Team recruitment and reshape | 10 people management | Fashion bridge.
Global marketing, digital, communications for children apparel and future skincare line | In house GRAPHIC STUDIO DRIVE | NYC second flagship opening event plan.
Brand platform monitoring leading to 360 repositioning | Strategic and operational drive for corsetry, swimwear & nightwear | Head of Image, new visual identity & advertising, PR, operational marketing, visual merchandising, CRM, loyalty and digital | retail FR/Europe and ww wholesale distribution | Launch of ebusiness ranking 1st POS year 2 | « UNDRESS LIKE A PRINCESSE» ad | 15 people team management | Close collaboration with studio and sales | Double digit growth per year.
Corporate Communications Manager 1997-2000 : ww internal group publications editor in chief. 1996 group annual report lead. 1994-1997 : 1st group intranet webmaster. Project stakeholder in 1st group website set up.