I excel in dynamic retail settings with a background in fashion tech and content creation, enhancing customer engagement through innovative approaches. My adaptability and experience in CRM systems make me a valuable asset to any retail team.
• Spearheaded the deployment of a new CRM system tailored for the working holiday application process, leading to an 80% improvement in sales workflow efficiency. • Facilitated communication between sales, finance, and marketing departments to design and integrate an optimal CRM workflow. • Conducted ad hoc and user acceptance testing (UAT) to guarantee data accuracy and system accessibility, achieving a pass rate 90%. • Developed comprehensive documentation to support a smooth transition to the new CRM system. • Monitored and evaluated system performance in collaboration with the CRM provider weekly, ensuring continuous improvement post implementation and contributing to a 25% increase in the customer base.
• Collaborate with producers to manage 4 advertisement shootings, overseeing budget utilisation, staff communication, and post-production processes. • Developed and implemented a new marketing strategy for wedding photography services, increasing client engagement. • Edited promotional clips and managed social media content across Meta platforms (Facebook, Instagram) for targeted advertising. • Generated over 20 client consultations through streamlined ad campaigns and cross-industry collaboration.
• Led a team of interns to successfully complete 4 AR and VR projects, including creating AR filters for virtual product try-ons and testing a VR experience room to enhance user interaction. • Spearheaded the launch and optimisation of a fashion tech news service across multimedia formats, resulting in nearly 200 newsletter subscribers and a 2% weekly increase in podcast audience. • Collaborated with the M5Stack team to assist in developing innovative fashion products using hardware and software solutions, integrating IoT technology to enhance functionality. • Produced and distributed engaging multimedia content, including interactive AR elements, across 5+ platforms, enhancing audience engagement and expanding the reach of fashion technology news.
• Optimised social media content creation using marketing SaaS and AI tools, analysing content performance and audience reach. • Streamlined the content creation process by testing and utilising over 10 different platforms. • Mentored in delivering "Python Basics for AI & Robotics" course, contributing to 3 team members obtaining the certifications.