Collaborated on CRM projects for YSL Beauty, Kiehl's and Urban Decay. Art direction, pitching and wireframing for a pre-launch beauty startup, succesfully ensuring client happiness.
Roles included art direction, photo retouching and design for web and print. I was also involved in the rebrand for PIFCO, a global electronic goods brand.
As a freelancer I have been involved in the smooth running of printmaking for events with clients including ADDIDAS. I have grown so much through thee experiences as they also include some teaching, and working as a team to ensure printing runs smoothly even with hundred of customers.
This role within an international fashion platform gave me various opportunities to edit photos, consider web design and bring forth engaging ideas for edits.
I supported our CEO in all aspects of the business. My creative roles were mainly producing the tech packs (patterns), creating email marketing campaigns, creating animated content for social platforms, and designing/maintaining the website. It was a thoroughly enjoyable and inspiring role, and gave me valued insight in a small luxury brand.
This was my first time managing graphics projects from conception to completion. It involved advertising flyers, rebranding, social media content, and posters, amongst other things. The result of these projects was higher attendance at events, and made life easier other teams such as administration as well communicated flyers meant less phone calls for them. It was a privilege to be part of a small friendly design team, so I learnt to give and receive feedback in constructive ways, be a team player and often produced material to tight deadlines.
Responsible for marketing and PR, as well as generating content for social media.