An experienced digital marketing and communications professional, I am passionate about communicating the message of brands through their digital footprint and social media presence, and I am always eager to learn new formats, platforms, and trends in the dynamic world of luxury and fashion. With a master's degree in digital communication/marketing from LISAA, and a bachelor's degree in journalism from the University of Kansas, I have developed strong skills in brand storytelling, editing and copywriting, event management, and social and digital management.
- Developed the editorial calendar (retro-planning, strategy). -Managed social networks (Instagram, Facebook, Pinterest): content creation, proposal of new formats, planning and publication. -Concept and writing of all B2B and B2C newsletters. -Reported monthly on social media statistics and results -Participated in photo shoots: visual production with the artistic team (creation of photos and videos) -Trade show support (Who’s Next, Maison&Objet; Premiere Vision) -Managed pop up at BHV marais -Event assistance (organization, content creation)
-Managed social networks (content creation, planning and publication of posts). -Participated in the development of the social media strategy and animation calendar. -Partnership management (influencers, prospecting) -Participated in photo shoots, photography -Participated in the production/organization of two fashion shows in Paris (managed invitations, Linkedin posts, prospecting models, makeup and hairdressers)
-Managed the boutique in Paris (customer support for fittings and provision of personalized advice). -Prepared posts for Instagram and Facebook under the direction of the artistic director. -Filmed and edited videos for TikTok/Reels.
-Led middle school level French students in engaging activities to improve their English skills -Collaborated with other English teaching to tailor my activities to their lesson plans
-Provided excellent customer service to clients in the Utica Square location -Acted as manager on the floor during various hours of service
-Wrote press releases -Updated calendar for communications director, -Delivered marketing materials (flyers, informational cards) to businesses -Connecting with marketing teams to collect promotional materials from artists
-Helped collaborate with managers to come up with social media posts, concepts or merchandising.-Greeted all customers with enthusiasm -Assisted with styling and decision-making in the fitting rooms -Completed transactions at the cash register and assisted with online orders -Multitasked other objectives, such as unpacking shipments
Transcribed interviews, assisted with research for articles, assisted with other miscellaneous tasks. Covered two events including 2016 Emmy Nominations.
Greeted all customers with enthusiasm, assisted with styling and decision-making in the fitting rooms, completed transactions at the cash register and assisted with online orders. Multitasked other objectives, like unpacking shipment.