I’ve been working for more than 10 years in Marketing & Trade in a retail cosmetic company. Currently I am responsible for global merchandising and category. Leading the developmet process of in store POS-materials design and production in time and budget. I manage the product assortment worlwide from visual & category point of view to maximize the results thanks to a deep knowledge about the purchasing path and consumer journey in store, across different countries, channels and markets. I am managing the new stores opening worldwide (more than 200 stores in 5y) from merchandising point of view (direct operated stores, Franchising and other whs channels) for new concept development of POP & and SIS in collaboration with designers and construction team. I have previous experience in product development (make up, fragrance & skin care), and also in different channels in companies at international level (retail with KIKO, in CASIO with selective clients and in a fast moving consumer goods market as L’OREAL - MAYBELLINE NY). Team leader & people management: "alone we can do so little, togethet we can do so much".
New store openings coordination WW (DOS & Franchising) Global assortments & layouts management Displays & POP material development Special projects management
Watch division Trade Marketing & Visual Merchandising for Italian mkt.
Export & new markets analysis. Local marketing focus group & reaserches coordinaton (EMEA & US). Make up & skin care product development.