I’ve been working for more than 15 years mainly in Marketing & Trade in a retail cosmetic company. Currently I am responsible for global merchandising and category. Leading the developmet process of in store POS-materials design and production in time and budget. I manage the product assortment worlwide from visual & category point of view to maximize the results thanks to a deep knowledge about the purchasing path and consumer journey in store, across different countries, channels and markets. I am managing the new stores opening worldwide (more than 200 stores in 5y) from merchandising point of view (direct operated stores, Franchising and other whs channels) for new concept development of POP & and SIS in collaboration with designers and construction team. I have previous experience in product development (make up, fragrance & skin care), and also in different channels in companies at international level (retail with KIKO, in CASIO with selective clients and in a fast moving consumer goods market as L’OREAL - MAYBELLINE NY). Team leader & people management: "alone we can do so little, togethet we can do so much".
Passionate for eyewear luxury world and dynamic international enviroment. Responsible for trade marketing activities for all the brands in Thelios portfolio: Dior, Bvlgari, Fendi, Celine, Loewe, Tag Heuer, Givenchy, Kenzo, Vuarnet, Barton Pereira, Stella McCartney, Fred to guarantee the brand image in the EMEA markets according to each brand-marketing calendar increasing the brand space visibility and presence in store. Main areas: - Permanent fixture projects - Seasonal Windows - Pop up local execution - Budget management marketing and co-marketing spending - Training team coordination
Cosmetic & beauty lover with focus on store environment and consumer journey. Responsible for development of visual merchandising strategy and product assortment definition for all stores worldwide (900 POS DOS and franchising). Main areas: - Store opening activity coordination and supervision worldwide - Category analysis and layout definition according to marketing plan - Visual merchandising & POP development: displays for tables, permanent line expositors, durable furniture’s - P&L budget & timing management;
- Point of contact for trade marketing activities, local plans worldwide - SIS, Pop-up stores development across new channels WHS and TR in collaboration with Construction department & external suppliers;
New store openings coordination WW (DOS & Franchising) Global assortments & layouts management Displays & POP material development Special projects management
Watch division Trade Marketing & Visual Merchandising for Italian mkt.
Export & new markets analysis. Local marketing focus group & reaserches coordinaton (EMEA & US). Make up & skin care product development.