Marcela Pereira
I bring experience in luxury and premium retail, excelling at client help, complaint handling, aftercare, and CRM. I’m skilled in understanding customer needs, adapting swiftly, and delivering engaging storytelling to create exceptional service and sales experiences in fast-paced shop floor environments.
Developed a specialized consultancy focused on the intersection of Neuroscience and Business. Design bespoke frameworks for companies looking to improve employee engagement and consumer experience through evidence-based cognitive strategies.
Provide strategic oversight for corporate governance and long-term innovation initiatives within a major IT & Financial Market holding. Advise on market positioning and international expansion, aligning stakeholder interests with sustainable business growth. Facilitate high-level decision-making processes by applying behavioral insights to mitigate cognitive biases in board-level strategy.
Built and scaled a B2B2C membership platform from the ground up, serving 30+ companies and 10,000+ employees. Managed the full business lifecycle, from product development and strategic partnerships to a successful partial exit/acquisition by Nexxees Group. Applied behavioral economics principles to drive user retention and corporate partner engagement.
Led the development and launch of "Nix," a digital engagement app for football clubs, integrating UX/UI improvements based on fan behavior data. Directed international marketing campaigns and cultural adaptation strategies for market expansion. Managed internal communications and employer branding initiatives, improving organizational alignment.