Vitantonio de Luca

- Established a client-centric strategy that enhanced customer experience, achieving a £20M turnover with a 65% increase in sales. - Coached and supported a team of 12 personal shoppers, ensuring that client experience expectations were consistently met and exceeded. - Developed strong relationships with clients through personalized communication and tailored experiences,optimizing hospitality to create memorable interactions. - Recruited, retained, and developed talents within the team, executing development plans to enhance performance.

- Managed a £60M turnover for a diverse portfolio of luxury and premium footwear brands, including Christian Louboutin, Manolo Blahnik, and Timberland, achieving over 10% year-on-year growth. - Developed strategic partnerships with brand head offices, securing exclusive product launches and promotional events that led to a 30% increase in full-price product visibility and sales. - Aligned brands with the Value Retail Mystery Shopping program, consistently achieving high service excellence rankings across all boutiques. - Conducted quarterly performance reviews, implementing targeted action plans to enhance sales performance and elevate customer service ratings. - Introduced and facilitated a Store Managers Forum to improve communication and collaboration between stores and head offices.

- Oversaw operations for direct stores and wholesale partners in key markets, generating £50M in turnover and driving sales growth across Haute Couture and online channels. - Designed training programs, including brand books and seasonal packages, ensuring consistent standards and enhanced client experience. - Recruited and developed high-performing retail teams, fostering a strong performance culture. - Managed full P&L, focusing on budgeting, cost control, and margin optimization. - Collaborated with leadership and cross-functional teams to align product assortment and service standards. - Supported the brand’s transition during administration, ensuring continuity of UK operations and client relationships.

- Managed multiple retail points of sale, achieving a combined turnover exceeding £30M. - Led the successful opening of a flagship store and negotiated refurbishment plans for existing locations. - Implemented structured training programs that drove a 50% increase in new client registrations. - Achieved a significant l rise in mystery shopper ratings, progressing from Advocate to Ambassador level within one year.

Contemporary menswear, Made in Italy www.briit.co.uk

- Seasonal buying selection and direct feedback to merchandising on product development - Sales and KPis targets setting - Implementation on a training calendar on product knowledge, sales techniques and service excellence - Team recruitment and development - CRM development via direct contact with HO - Introduced at Company level retail tools such as Induction pack, client book and , in depth product trainings

- Exceeded Q4 target by 5% (£ 6M target) - Successfully hosted and delivered all ‘Christmas’ clientelling marketing events and activities - Introduced concept of “Storytelling’ and relative training program as part of the selling ceremony, at Company level - Identified and developed internal candidates for Senior Managerial position (AM fine jewelry promoted to SM) - Introduction of a ‘Store within the Store’ for special marketing/sales activities (Valentine’s shop)

- Sales Strategy & Performance: Set and achieve sales and KPI targets for 20 stores, including flagship locations, while driving team performance to maximize profitability. - Product Optimization: Optimize product offerings and participate in seasonal selection to enhance customer satisfaction and sales. - Financial Oversight: Manage Area P&L and implement incentive programs to boost sales results. - Team Development: Provide guidance, deliver training on products and service, and identify talent for leadership roles. - Stakeholder Engagement: Maintain strong relationships with buyers, HQ, and departments to drive collaboration and alignment with company objectives

- 2011 exceeded yearly target by 9% - 2012 +2% LY - Successfully hosted marketing and PR events (ie. Artisan corner event: £25k) - Consistently improved business results and standards - Gucci Bond Street became a ‘Centre of Excellence’ for the UK - Successfully developed Managers across the business (ASM promoted to SM)

Successfully set up the opening of a new boutique with a new successful team at London Westfield growing the business from £2M to £5M in the first two years of trade.