Product Marketing professional working in the Sportswear and Lifestyle industry, I enjoy building product from scratch and managing ranges to thrive in the Fashion world
- Management of exclusive projects with key accounts (SMU) and China (RMU) - Presentation of the Fall-Winter 24 range to key accounts (preline) - Briefing of the copywriting for China Spring-Summer 24 and Fall-Winter 24 - Project management of a 100% recycled/recyclable flip-flop for Spring-Summer 25 - Management of a Fall-Winter 24 collaboration project - Benchmarking - Participation in weekly project groups on Inline range
- Support and update in PIM systems - Input and linkage of product attributes & descriptions (copywriting) for ecommerce - Creation of a PLM tracking database to guarantee the Consumer Experience - Organisation of product photoshooting and creation of retouche briefs, validation of assets, discrepancy check on the internal digital catalogue - Sample management and showroom set up, input for sample sales in favour of the Georges Salomon Foundation (charity) - Organisation of colour reviews at the intermediate and final sample stages - Implementation of a new shooting process for intermediate samples - Recruitment and training of an intern; handover - Participation in setting up the Salomon Sales Launch Fall-Winter 24 - Participation in the organisation of the Salomon Week 2023 (internal)
- Development of the product catalog for Fall-Winter 22 and Spring-Summer 23: > Elaboration of the Line Plans, update of the retro-plannings > Support in fittings and improvement of final products > Ajustment of the Pricing strategy, margins, and sales forecasts - Data entry, support and update of the Product Information base - Sample management, shipping/reception of samples and creation of the customs Proforma - Blank Program: handling of regional briefs for sponsoring purposes - Ad hoc projects: competitive intelligence, Apparel Magazine, ecom analysis, Sportswear market trends, study of 'Made in Germany' practices
For the Franchised brands distributed by CCEP (Capri-Sun, Ocean Spray, Monster Energy): - Update and analysis of monthly and quarter brand performances through Nielsen and Kantar; optimization of reporting tools and presentation templates - Product and POS material stock management, order processing, logistics budget follow-up - Setting of internal and external brand communication (retroplanning, articles, visual communication, product sampling for head quarters staff) - Animation of the brands permanent partnerships (rugby club 'le Stade Français', charity association 'SOS Villages', ...) - To activate brand highlights: management of promotional objets creation, definition of promotional catalogues and launch of digital campaigns - Event project: organization of large volume sampling at the Odysséa charity runs; animation of a commercial booth at the Paris run; lead of CCEP participants - Participation in the content creation and innovations sampling for the 2021 Coca-Cola Convention in Paris
In the catering department: - Competitive intelligence, product range study and market trends analysis in national's and retailer's brands - Development of Carrefour self-serve products: > Innovations/upgradings proposal, recipes rework and selection of supplier > Packaging brief drafting and steering of packaging co-creation projects - Involvement in the Purchasing Strategy: workload schedule follow-up, updating of the 2021 negotiation baseline and optimisation of logistic flows and service rate - Coordination of the G4 Carrefour national teams (France, Belgium, Spain, Italy) and implementation of the massification strategy - Cross-departmental mission in Promotion: scoping, reporting and operations briefing - Steady collaboration with the Brand Managers and Category Managers, the Quality, Packaging, Legal, Supply and Sales Development departments
Fruits and vegetables harvesting and growing. Order picking.
Guitar playing and singing with amp in the streets of Dublin. Enabled with a Street Performance Permit issued by the Dublin City Council.
Cashier, shelving, bakery, order processing and home delivery. Head cashier and training of new employees.
Individual and group classes mostly for children. Instruments discovery and advanced training.
In the Glasses and Ready-to-wear departments: - Showroom storage for the Linlithgow craft fashion show - Sales follow-up, benchmarking and presentation of the Glasses new collection