With 9+ years in marketing and my recent EMEA Manager role, I emphasize the human element in business. As a Visual Merchandiser, I delved into Retail, Image, Marketing, and Brand, valuing the individuals behind brands. My unwavering sustainability passion led me to pursue a Sustainability Business Postgraduate Course at the University of Cambridge. This experience deepened my grasp of sustainable practices and their pivotal role in corporate strategies. My extensive marketing and communication background, combined with a strong sustainability focus, positions me as an ideal candidate for sustainability roles. I'm eager to leverage my skills to drive meaningful change and support eco-conscious initiatives, always with a people-centric approach.
-Project Management – Oversee projects from concept to execution,managing operational phases, timelines, budgets, and ensuringcustomer impact. -Training & Development – Design and implement team trainingprograms to enhance skills and performance, promoting continuousimprovement. -HR Best Practices – Supporting individual growth, well-being, andcorporate diversity and inclusion policies. -Cross-Functional Collaboration – Being part of the marketing team andworking with Architects, Retail//GTM, and supplier to create consistentand engaging experiences that meet consumer needs. -Brand Storytelling & Visual Strategy – Develop brand stories through visual merchandising, strengthening customer experience and brand presence.
-Cross-Department Collaboration – Worked closely with various departments to achieve goals on time, managing new launches and events to ensure seamless execution. -Technology & Sustainability Focus – Embraced a technology-driven mindset and led sustainability initiatives, managing relationships with suppliers for pop-up stores, special projects, and window launches to align with regional brand image objectives. -Team Leadership – Led a team of four professionals, providing support across multiple countries and projects to ensure consistent performance and alignment with organizational goals.
-Remote VM for Europe market during Covid. Creating a new digital tools (video) to ensure the image was still on guidelines in support of the remote sales. -Coordinated a digital guidelines offline with online division Management of 60 boutiques with in-store visual management, opening of 35 stores, and 12 pop ups. - Two direct report and up to ten people to coordinate in Europe -Marketing & Communication, Events, and Retail teams. • Visual Merchandiser - Sep 2016/Jan 2017
-Brand Management – Developed and maintained brand identity, ensuring consistent messaging and alignment across all channels and touchpoints, enhancing brand visibility and customer loyalty. -Marketing Project Development – Led the development of marketing projects, from concept to execution, ensuring successful outcomes aligned with brand objectives. -Content Creation & Photo Shoot Management – Created compelling social media content and organized photo shoots, overseeing set management and ensuring the quality and consistency of visuals. -Advertising Campaign & Post-Production Management – Developed creative concepts for advertising campaigns and managed post-production processes, analyzing results and creating catalogs to support marketing and sales initiatives. -B2B Presentations – Developed and delivered impactful B2B presentations to communicate brand strategies and project outcomes to stakeholders.
. In Store VM support . Greeting, acknowledging, and informing customers in a warm, courteous, and professional manner
http://claudiomassimobui.wixsite.com/claudiomassimobui