Rashi Kedia
I am transitioning into retail with a focus on enhancing customer experiences. My analytical skills and adaptability, honed in finance and marketing, prepare me to excel in dynamic shop floor roles, ensuring exceptional service and operational efficiency.
• Engaged with 3 key clients in NBFC and NBFC-IFC sectors with AUM ranging from USD 3.6 billion to USD 8 billion. • Analysed financial statements and flagged incorrect contingent liability figures, leading to enhanced financial reporting accuracy. • Analysed CSATs, RTATs (Response Times), and complaints for loan products, leading to mitigated Customer Service risks. • Verified the calculation and accounting of interest on borrowings, ensuring accurate reporting of liabilities and regulatory compliance. • Compared income and expenses between current and previous years, ascertaining reasons for unusual variance, to enhance the company's operational efficiency and financial integrity. • Drafted 6+ internal audit reports, highlighted the root causes and offered actionable recommendations leading to process improvement.
• Studied Insider Trading & Data Consistency risks and suggested shifting client databases from MS Excel to a web-based platform. • Reviewed 20+ credit files for infrastructure loans worth USD 12 million, ensuring adherence to regulatory compliance. • Performed loan portfolio-level analysis on large datasets, ensuring Credit and Operational integrity. • Collaborated with stakeholders, the CIA and the CFO to align audit objectives and streamline processes.
• Designed campaign content and creatives on Canva resulting in a 50% increase in LinkedIn engagement. • Engaged with 20 B2B leads on Sales Navigator, resulting in successful conversion of a marine company. • Strategized the target audience, ad types, and content on Google Ads as per marketing goals, which led to higher engagement. • Assessed 2 clients of 30 employees each and revamped their management styles and organisational structure.
• Adopted a modified SWOT framework to analyse 6 competitors for marketing benchmarking, enabling strategic marketing decisions. • Compared and evaluated 5 online acquisition channels which led to optimised CAC for reseller acquisition and increased ROI. • Conducted customer interviews to improve the efficiency of Marketing Communication (Marcom) materials. • Assimilated financials with the interview feedback to finalise Marketing strategies for the embrace collection.