Sushmita Dey
I bring extensive experience in kidswear and womenswear within fast-paced retail, excelling in customer engagement, sales support, and styling advice. Confident presenting collections, managing stock, and handling inventory, I adapt quickly to new shop floors and am passionate about delivering outstanding service in fashion retail.
Led development of 3 seasonal kidswear collections per year aligned with trend forecasts and sales data. Led storyboard style collections for baby apparel, including accessories. Created tech packs that reduced sample revisions and cut lead times. Worked with cross‑functional teams in a fast-paced retail environment to meet tight deadlines and support successful seasonal launches. Partnered with buying and merchandising teams to build commercially successful baby and kidswear ranges that met customer needs and brand standards.
Designed kidswear collections aligned with commercial requirements. Helped in sourcing and selecting fabrics and trims. Created artworks for embroideries, patches and PU badges. Supported fairs and exhibitions, welcoming customers, presenting collections, and answering product and styling questions to encourage sales.
Designed women’s loungewear collections aligned with brand guidelines and commercial requirements. Developed artworks, prints and planned silhouettes. Created tech packs for sample development. Developed seasonal collections based on trend forecast and sourcing. Collaborated with production and marketing to ensure products and packaging reflected brand values and enhanced the customer experience.