Giulia Guerrero
👋 Hi, I’m Giulia! I create, execute, and scale projects and experiences that help brands grow and make an impact. Whether producing immersive events, leading global initiatives, or managing accounts, I thrive at the intersection of creativity, strategy, and flawless execution. I’m extremely process-driven, skilled at designing and implementing workflows, collaborating with tech teams, and creating training to ensure smooth execution across projects. I’ve built my career scaling startups, launching teams, and leading projects for clients like Airbnb, Uber Eats, Deliveroo, and Plum Guide, while producing high-profile cultural activations at Paris Fashion Week, Art Basel Miami, Zona Maco Mexico, and more. I’m equally comfortable on the ground at events or driving remote projects, managing budgets, teams, and client relationships with precision. 💡 Core strengths: Project & Account Management · Creative Production · Experiential & Event Marketing · Client & Stakeholder Leadership · Operations & Process Optimisation · Startup & Tech Experience · Remote Collaboration
Amaka designs multi-sensory experiences for brands and communities in wellness, travel, and hospitality. We help brands connect with their audience through curated environments that engage all five senses - blending strategic production, emotional storytelling, and cultural intelligence. Our work includes brand retreats, launch events, and immersive activations, produced with a trusted global network of chefs, facilitators, artists, and creative partners. At the same time, Amaka creates experiences for individuals who are seeking meaningful connection, beauty, and presence. We curate spaces where people come not just to attend - but to feel, heal, and belong.
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• Managed international projects for high-profile clients such as Airbnb, Uber Eats, and Deliveroo, ensuring on-time delivery and budget compliance. • Developed and executed content strategies that significantly enhanced digital engagement across multiple platforms. • Led cross-functional teams, aligning objectives among creatives, producers, and stakeholders to drive project success.
Short Film: Vertice Directed by Mical Valusek and Léa Simon
Exhibition: Worst Case Scenario Curated by Chloé Bonnie More
• Spearheaded the digital content strategy for luxury properties, enhancing visual identity across platforms. • Managed and mentored creative teams, fostering collaboration and improving content processes. • Achieved a 58% boost in Net Promoter Score (NPS) and increased productivity by 30%.
Spearheaded the Madrid branch, growing the team from 0 to 4 employees and increasing office revenue to 210k in less than a year
Managed a team of 8 freelancers who handled 50,000+ guest inquiries and calls per month
Worked alongside the Head of the Spanish and Portuguese department and gave a taster course for a group of 20 prospective students. During the open days, I explained the academic plan and module selections in detail.
Studio and Venue Assistant at The Worx, London's leading contemporary Venue and Studio hire complex. Prepared studios for photography sessions, assisted with reception duties and worked alongside artists including Twiggy and Lily Allen. Developed excellent organizational and customer service skills in a fast-paced creative environment.