Chloe Peters
Dynamic and commercially driven Sales Leader with over a decade of experience scaling luxury fashion, beauty and lifestyle brands across global markets. Proven track record in driving revenue growth, expanding international wholesale networks and optimising DTC performance through data-led strategies and operations.
Oversee all commercial and brand operations for Lavish Concepts, a multi-brand, luxury sales platform spanning e-commerce and retail, with a focus on premium customer experience and strategic partnerships. Highlights: - Opened and managed the brand’s first physical store, leading location strategy, merchandising, team training and in-store experience. - Lead DTC sales channels, driving strategy, performance analysis, CRM and customer acquisition. - Manage 20+ brand accounts, optimising merchandising, marketing and sales. - Secured partnerships with The Four Seasons, Park Lane for curated products and exclusive events. - Delivered cross-channel initiatives to boost footfall and sales, including influencer and seasonal campaigns. - Own store revenue, stock, promotions and staff sales training.
Provide strategic sales and growth consulting for premium fashion and beauty brands, with a focus on driving revenue, optimising sales channels and strengthening brand positioning across wholesale and DTC. Key Contributions: - Developed and executed targeted sales, content, CRM and email strategies to boost acquisition and retention. - Advised on Shopify optimisation to increase conversion and improve user experience. - Supported wholesale growth, pricing and market entry strategies. - Led end-to-end project management, including logistics, distribution and sales automation. - Enhanced operational efficiency through supply chain and workflow improvements.
Led global sales and business development, expanding the brand’s presence to 50+ top-tier retailers worldwide. Sales & Business Growth: - Achieved 35% YoY sales growth by securing placements with Saks, Bergdorf Goodman, Harrods, Le Bon Marché and Selfridges. - Managed all wholesale and DTC channels, fostering strong client and retail relationships. - Negotiated better trading terms, cutting overheads by 30% and production costs by 20%, boosting margins. - Oversaw global sales planning, forecasting and performance reporting. Operations & Brand Leadership: - Owned P&L, budgeting and resource planning to support sustainable growth. - Directed sales/marketing calendars and aligned product launches with major fashion weeks. - Built and managed an 8-person team and key external partners (3PL, PR, creative, tech).