Jonathan Belkadi

Enseignement sur 6 domaines de compétences : - Marketing stratégique et opérationnel - Brand Management - Communication & médias - Publicité & brand content - Digital marketing & médias - Retail marketing

Key mission: design and deploy Marketing, Communication and eCommerce strategies. Brand and Corporate levels. Within the Marketing department. > Management of the Brand Communication eCommerce division, 20 employees including 5 team leaders. Budget > 5M€ Management of 5 major activities : 1. Brand Content 2. eCommerce 3. Communication and media 4. PR and Influence 5. Social Media and activations Key success : . Redefinition of the global brand platform . Launch of the new brand territory "very inspired concept store" (April 2021) . eCommerce redesign (2022) . Reshaping the brand architecture Deco, Lifestyle and kids Brand TV campaign in 2021 and 2022 with 5 brand movies

Key mission: to manage Digital activities in close collaboration with the Director of the company Pietra brewery Group 1 / Strategies - Actively participate in the construction of the Marketing 2020 plan - Build the new brand platform to harmonize Brand Comm' deployment - Build Digital Strategy (including Social) to achieve Business and Marketing Goals 2 / Marketing and Communication - Pilot the media campaigns "Digital first" (> 70% media budget) - Deploy Social Media content directly - Pilot and orchestrate the various partners (independent experts, agencies, ...), digital communication projects to extend the brand's footprint and reach targets (redesign of the brand's main website with E- shop, animation of Social Media accounts, SEO, SEA ...) - Manage the daily communication budget (AO, Quotation, billing, budget monitoring) to ensure compliance with the annual budget framework including planned operations and activation opportunities - Participate directly in the execution of the events and production of "live content" 3 / Brand Content - Build in direct collaboration with the founder and the creative experts, a complete brand platform, including the key concepts of reference of the company - Deploy all content to feed the brand's various communication channels, mainly Digital and Social Media, by collaborating closely with the company's creative experts partners (independent photographers, opinion leaders) , agencies) and guarantee the respect of the graphic charter of the brand

=> Lead the car network Marketing and Communication program for SKODA (140 dealerships) 1 / Account Director SKODA - Participate in strategic reflections of improvement and development of agency and brand activities - Manage customer and inter-agency relationship on a daily basis - Consolidate, analyze and report key activities carried out in the SKODA network - Prioritize actions according to issues - Participate in budget thinking (staffing plan, Marketing activities) - Collaborate with all expertises of the agency dedicated to SKODA 2 / Marketing and Communication - Build, propose and validate together the Marketing and Communication plans of the SKODA France network (2017 S2 plans and 2018 plans) - Prepare and deploy the strategic launches produced within the network (example: launch KAROQ) - Orchestrate the implementation of local communication actions with media experts and Marketing coaches - Deploy all marketing initiatives for the network (example: Google My Business) - Produce and deploy tools and supports for headquarters and network - Share all information from headquarters to the network with the help of marketing coaches - Monitor and analyze the results of the actions 3 / Management - Directly manage the "agency" SKODA France team composed of 2 people (Traffic Manager + Digital Account Manager) - To manage and support in a daily way the team of 5 Network Marketing Coaches (activities, specific requests, local communication plans and other actions ...) - Prepare and facilitate team meetings (points to date, Marketing and business review, mid-year and annual points) - Federate, motivate and encourage the team to encourage motivation and initiative - Establish goals and roadmaps (individual, team)

Key mission => Manage on-line communication plans, marketing influence and CRM for sports and fashion BUs 1 / Strategy - Participate in the development of the new "digital" division within the Marketing and Communication department - Participate in strategic thinking and budget - Study with the help of an agency The Reebok Brand footprint on Internet 2 / Marketing and Digital Communication - Briefer and deploy digital communication plans by achieving the Marketing and Business objectives - Animate RS in close collaboration with CM and the agency (validation of social roll out, content creation, reactive actions, e-influence, Reebok blog) - Analyze the results of the communication actions - Pilot the deployment of initiatives with our partners (Spartan Race, La Parisienne, Fitness show) - Budget management 3 / Influence and e-Influence (RP)  - Animate PR with media (editorial release, show room ...) - Prepare and launch press releases for the brand (product launch, partnership announcement and sponsors ...) - Recruit and animate a BDD influencers to co-create content and activate innovative devices - Increase the Reebok brand footprint on RS by activating influencers and sports partners for the brand (Brand Content, activations, partnerships ...) 4 / CRM - Propose and deploy all CRM activations to recruit 150,000 new leads in 2016 (web partnerships, lead generation recruitment plan, various marketing activations) - Analyze the results of the actions 5 / Brand Content - Participate in strategic thinking (budget, type of content, partners ...) - Accompany the entire process of content creation until delivery (writing of the brief and storytelling, timeline, budget, management of trips / returns ...) with external and internal partners - Performance monitoring

Enseignant vacataire en Marketing Majeure Marketing du Sport - Master I Cours : la publicité 360 online et offline

Key mission => Manage the 360 communication plans for the "Brand" and "Sports" BUs in France 1 / Strategy - Participate in strategic thinking and annual budgeting plan to adapt and transform a strategic vision into reality for the market - Propose and activate local media partnerships (Vice, Running International, Zippy Pass ...) 2 / Marketing and Communication 360 ° - Propose and deploy communication plans by achieving the Marketing and Business objectives - Manage SM roll-out in close collaboration with the CM and the agency (social roll out, content creation, reactive actions, e-influence, Reebok blog) - Analyze the results of the communication actions - Pilot the deployment of initiatives with our partners (Spartan Race, La Parisienne, Fitness show) - Prepare and share communication plans to sales and marketing teams - Budget management 3 / Intersport Partnership x Reebok x LesMills - Driving the global partnership between ITS and Reebok at France level by adapting strategic recommendations to the French market - Propose a seasonal Marketing 360 action plan to animate the partnership (Objectives, KPIs, Budgets, recruitment plan, communication plan, marketing activations, Brand Content, promotional offer) - ITS: participate in the recruitment of participating stores with Sales teams (> 200 on average) to promote the DN / DV and Marketing budget (> 1.5M per year) - LesMills: collaborate with France teams to involve partner gyms and promote strong partnerships at the local level with POS 4 / Brand Content - Participate in strategic thinking (budget, type of content, partners ...) - Support the whole content creation process up to delivery (briefing and storytelling, timeline, budget, management of trips and returns ...) - Performance analysis

=> Boost the sell-out for the Decathlon account (Key Account) and the East and North French areas 1 / Strategy - Participate in strategic thinking on behalf of and budget trade-offs - Propose new sell-out leverages adapted to each account to achieve the objectives Marketing and business - Analyze and share analyzes with sales teams and product managers 2 / Marketing and Sell-Out  - Analyze sell-out performance and define Marketing actions to generate sales within Decathlon stores and East and North regions  - Create, produce and deploy marketing and communication tools in the stores concerned  - Develop Marketing and Sales pitches for Sales teams and Marketing coaches - Analyze the results of the actions and propose recommendations to improve the initiatives - Manage allocated budgets - Regular reporting 3 / Brand Content - Create, propose and produce all communication elements in and out of store (POS, Kakemonos, 4 * 3 display ...) - Collaborate with the legal teams to draft and validate all the conditions of the marketing activations (contests, CGV, specific offers) 4 / Management - Managing transversally the activities of the 4 Marketing coaches in the East and North - Prepare and present Marketing updates and a summary of the activity of the coaches to the Managers (Area Manager) - Promote initiative by helping coaches on a daily basis (tools, logistics, sales support, analysis ...)

Key mission => Boost sell-out performances in a regional scope 1 / Strategy - Participate in strategic thinking for the "Win the Shopper" departments to ensure the deployment of the OSON (Offensive Sell-Out) project in France for adidas and Reebok brands - Propose new sell-out leverages adapted to achieve the objectives Marketing and business - Analyze and share recommandations with Sales teams 2 / Marketing, Communication and Sell-Out - Analyze areas sell-out performance and define actions to generate sales in the South West and West regions - Create, produce and deploy marketing and communication tools in stores - Develop Marketing and Sales pitches for Sales teams and Marketing coaches - Analyze the results of the actions and propose recommendations to improve initiatives - Directly execute events with adidas and Reebok athletes - Directly train marketing coaches or point providers - Manage local partnerships with clubs, artists and independents (product testing, store events ...) - Manage budgets allocated for each area - Regular reporting 3 / Brand Content - Create, propose and produce all communication elements in and out of store (POS, Kakemonos, 4 * 3 display ...) - Collaborate with the legal teams to draft and validate all the conditions of the marketing activations (contests, CGV, specific offers) 4 / Management - Managing transversally activities of the 2 Marketing coaches in Toulouse and Bordeaux - Prepare and present Marketing updates and a summary of the activity of the coaches to the Managers (Area Manager) - Promote initiative by helping coaches on a daily basis (tools, logistics, sales support, analysis ...)