Alessandra Iuliano

An ambitious, creative, and highly motivated retail professional with a deep passion for the retail industry and a steadfast commitment to excellence in customer service, commercial performance, and business growth. After many successful years in retail management, I have recently started a new chapter with Be-Keen, a company specializing in niche fragrances, where I work on the commercial wholesale side of the business. This role has allowed me to broaden my expertise by developing strong relationships with wholesale partners, supporting business development, and gaining a deeper understanding of the luxury fragrance market from a commercial perspective. Despite this exciting transition, retail remains my greatest passion and an essential part of who I am. The energy of the shop floor, the connection with customers, and the opportunity to lead and inspire teams continue to motivate me and shape my professional identity. Throughout my career, I have built a proven track record of driving sales by delivering exceptional in-store experiences and leading high-performing teams through strategic planning, coaching, and effective leadership. With strong operational expertise, I excel in stockroom management, including deliveries, dispatches, and inventory control, ensuring efficient processes that directly support sales performance. I am highly experienced in workforce planning, optimizing staffing schedules to meet customer demand while maintaining operational excellence. I have always played an active role in loss prevention and asset protection, supporting company service standards while minimizing shrinkage. Committed to health and safety, I ensure full compliance with company policies and maintain the highest standards across both front and back of house, including housekeeping and maintenance. As a forward-thinking leader, I embrace digital innovation and technology, encouraging employee engagement with new initiatives that enhance operational efficiency and elevate the customer experience. I am flexible, adaptable, and thrive in fast-paced environments, managing multiple priorities with a calm, solution-oriented approach. A confident communicator and natural leader, I inspire and motivate teams to achieve shared goals while fostering a positive, collaborative, and customer-centric culture. I also have extensive knowledge of Salesforce, SAP, Retail Pro, Best Store, JOOR, Atelier