Alessandra Iuliano

Ambitious, commercially driven and highly motivated retail professional with extensive experience in store management, team leadership and luxury retail. Passionate about creating exceptional customer experiences, developing high-performing teams and driving strong commercial results in fast-paced, customer-focused environments. Throughout my career, I have built a strong track record of leading retail teams, maximising store performance and consistently delivering against sales targets and KPIs. I combine a strong commercial mindset with a hands-on leadership style, ensuring that both the customer journey and the day-to-day running of the store reflect the highest brand standards. A confident and inspiring people leader, I am passionate about coaching, developing and motivating teams to achieve their full potential. I focus on creating an engaging and accountable store culture where individuals feel empowered to deliver outstanding service, build strong customer relationships and contribute to the overall success of the business. I have extensive experience in analysing store performance, identifying commercial opportunities and implementing action plans to drive sales, productivity, conversion and customer engagement. I am equally comfortable leading from the shop floor, supporting teams during key trading periods and working strategically on workforce planning, budgets, KPIs and business priorities. My background also gives me a strong understanding of retail operations, including stock and inventory management, loss prevention, Health & Safety, compliance, workforce planning and store organisation. I have successfully supported new store openings and cross-functional projects, ensuring teams, processes and environments are fully prepared to deliver an outstanding customer experience from day one. More recently, I expanded my commercial experience by joining Be-Keen, a niche fragrance company, supporting wholesale business development and partner relationships. This has broadened my understanding of the luxury fragrance market, commercial partnerships and brand development, while reinforcing that retail, people leadership and the customer experience remain at the heart of my professional passion. I bring a combination of commercial awareness, operational expertise and people- focused leadership, with the ability to translate brand strategy into strong store performance and memorable customer experiences. Experienced with Salesforce, SAP, Retail Pro, Best Store, JOOR and Atelier