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Demi Chu

MA Interior Design student at UAL. 1+years of customer service experience in luxury jewellery and tableware shop. Seeking for visual merchandising work experience alongside my study.
About

A customer-focused MA Interior and Spatial Design student at UAL with over 1 year of experience in retail, visual merchandising, and customer service across diverse industries. Seeking to leverage my design background and retail experience to create exceptional customer experiences. Bilingual in English and Mandarin, I thrive in dynamic and collaborative settings, valuing input from colleagues and working towards the same goal as a team.

Previous Brands
Floralia Décor
Hanying Jewellery
Work Experience
Design & PR Assistant
Jun ‘23 - Sep ‘23
Hanying Jewellery

• Designed window display and maintained visual merchandising in the London pop-up store. • 30% increase in Instagram profile visit. Content creation on multiple social media platforms. • Established influencer, press and customer relationships online and offline. Track and report on the performance of influencer marketing campaigns. • Provided excellent customer service, sharing product knowledge and catering to individual customer.

Shop Designer
Jan ‘22 - Aug ‘22
Floralia Décor

• Redesigned official website and promotional material both printed and digital for brand opening. • Increased Instagram followers by 40% in one month through content generation with marketing team. • Managed stock, including unpacking deliveries and maintaining the stockroom.

Junior UI/UX Designer
Jul ‘20 - Sep ‘21
OpenNet

• 87% conversation rate achieved after redesigning and unifying specific page UI across platform. • Conducted user research and worked closely with stakeholders and developers to develop new features. • Boosted user engagement from 30% to 50% across all platforms through strategic themed UI design.

Retail Experience
Retail Category
Luxury
High-end luxury
Work Environment
Boutique
Pop-Up
Flagship store
Product Category
Accessories
Watches & Jewelry
Responsibilities
Client Help
Greeting
Storytelling
Client Advising
Packaging
Styling
Product demos
Upselling
Product setup
Product labelling
Inventory control
Delivery processing
Stockroom management
Stock control
Order preparation
Store Maintenance
Open/closing store
Health & safety
Aftercare
CRM
Online orders fulfilment
Languages
Mandarin - Native
Korean - Basic
English - Fluent
Education & Training
University of Arts London
‘22 - ‘24
Interior and Spatial Design MA
University of Reading
‘17 - ‘20
Graphic Communication