Global Visual Merchandising and Retail Marketing leader with over 15 years of experience driving brand identity and retail success for luxury fashion houses. Expertise in translating creative visions into impactful customer experiences, managing global projects, and collaborating on store layouts and architectural planning. Proven track record in leading diverse teams, optimizing budgets, and executing high-profile events.
INTERIM VISUAL MERCHANDISING DIRECTOR _ August 2023 to January 2025 ➢ Provided leadership as interim VM Director , overseeing the full scope of Visual Merchandising Globally ➢ Led the development of comprehensive VM guidelines, ensuring consistency across global markets and channels (retail, wholesale, and franchisee locations worldwide). ➢ Directed international retail marketing activities, including pop-ups, trunk shows, and exclusive global events. ➢ Collaborated with architects and store planners on floor plan revisions, furniture design, and store layouts for new, temporary, pop-up and window animation. Reviewed mock-ups, prototypes, and creative windows to align design concepts with business needs and customer experience. ➢ Managed budgeting and oversaw the production of visual merchandising props and fixtures for worldwide implementation. ➢ Supervised regional VM teams to ensure adherence to global brand standards and strategic objectives. KEY ACHIEVEMENTS: ✓ Improved customer engagement by optimizing store layouts and creative displays. ✓ Delivered impactful new product guidelines that increased brand consistency.
➢ Managed and restructured a team of 8 VMs, introducing new roles and growth opportunities. ➢ Conceptualized and delivered impactful retail marketing initiatives, including pop -ups and events. Directed the planning and installation of seasonal windows and advertising campaigns. ➢ Oversaw regional product assortment and allocation, collaborating with merchandising teams to optimize sales. ➢ Negotiated supplier contracts and streamlined VM budgets, achieving significant cost savings. Key Achievements: ✓ Reduced operational costs by 20% annually through improved supplier contracts. Implemented. ✓ VM strategies that significantly enhanced customer experience and sales, supporting double -digit growth in overall yearly turnover.
Responsible for overseeing the product launches for 8 doors (inc. Harrods, Selfridges, Harvey Nichols) Organized monthly window and floor set launches; working closely with allocators, buyers, and contractors to coordinate nationwide implementation. Supervised the training and development of new in-store visual merchandisers. Oversaw product assortment in partnership with the merchandising team & allocators to increase T.O. in key locations.
Responsible for a team of 2 VMs Organized floor rotation and product launches. Managed shoes category
Coordinated store animation, windows and props concept. Responsible for the training of store collaborators