Samantha Davis
Multi-skilled luxury e-commerce and digital leader, experienced in building fast-growth digital channels for BELSTAFF, CHURCH’S, LA PERLA and ERDEM across global markets. Utilising a diverse skillset of trading, web development, CRM, operations, merchandising, digital marketing strategy and P&L management, Samantha is passionate about developing inspirational and engaging brand journeys that translate into rapid customer acquisition, increased customer lifetime value and long-term sales growth.
Independent London-based ecommerce and digital marketing consultancy helping premium and luxury fashion & lifestyle brands increase profitability through holistic, user-centric digital strategy. www.thread-digital.com Clients include: Hunza G, Marfa Stance, Nude Project, E.L.V Denim, Roxanne First and Cassandra Goad.
Leading a 12 person team across trading, operations, customer service, development and analytics to deliver an expedited business transformation project, including replatform and future-scoping for digital success.
Reporting into the Commercial Director as head of department. Responsible for the relaunch, global rollout and strategic growth of the ecommerce channel for Church's & Car Shoe, including both official website and marketplace partnerships. Working alongside Prada HQ to implement best practice process, innovate the omnichannel space and enhance customer experience. Management of all aspects aspects of ecommerce P&L including asset production, marketing, merchandising, CRM, operations, and localisation.
Awarded Best Use of Innovation at the Drapers Digital Awards 2018 for La Perla Try & Buy. Responsibility for all aspects of trading and operations across La Perla’s EMEA market and global alignment strategy through APAC and USA; working across 30 sites in 11 languages (including the launch of 5 APAC sites) liaising with global offices to localise product and communications to support and grow new markets. Set up and management of all ecommerce asset production and delivery (photographic, copy, translations), globally to both official and 3rd party partners. Strategic direction of ecommerce-centric creative campaigns to support global trading.
Set up and management of online business and P&L for ERDEM’s first B2C channel, overseeing all aspects of digital development roadmap, including: e-commerce, operations, project management of systems integrations, merchandising, digital marketing, CRM and onboarding of external agencies and 3rd party referral platform integrations (Lyst and Spring). Replatform onto Magento 2 including tender, agency appointment, functionality specification, UX design proposals and project management of implementation and launch.
Multiband concept boutique featuring a curated edit of resort-ready seasonal pieces from leading designers and specialist international swimwear brands. Reporting to the Founder. Set-up and management of online boutique, content production studio, SEM marketing and influencer outreach campaigns in addition to creation of brand aesthetic and communication guidelines. Initiated a content-rich redesign and replatform of the website onto Magento, centering on the research and purchase intent of customers looking for trend focused vacation wardrobes. Customers were guided through a world map to various editorial sections which included destination and packing guides, interviews with global fashion influencers and featured designers.
Contracted for projects including social media strategy and content management, content writing, blog design and build, photography, graphic design and retouching, SEO consulting and copywriting for clients across London, India and Australia.
In house Editorial Assistant and contributor for London based sustainable lifestyle magazine. Launched fashion and film sections and designed editorial website.