Multi-skilled luxury e-commerce and digital leader, experienced in building fast-growth digital channels for BELSTAFF, CHURCH’S, LA PERLA and ERDEM across global markets. Utilising a diverse skillset of trading, web development, CRM, operations, merchandising, digital marketing strategy and P&L management, Samantha is passionate about developing inspirational and engaging brand journeys that translate into rapid customer acquisition, increased customer lifetime value and long-term sales growth.