Creative and strategic professional with experience in branding, product development, and visual storytelling within the fashion industry. Skilled in shaping brand identities, executing impactful marketing campaigns, and managing end-to-end product lifecycles. Passionate about blending aesthetics and strategy to enhance brand presence and consumer engagement. Currently expanding my expertise in the Paris fashion market while refining my French language skills.
- Revamping Brand Identity and Strategy for Fedeli Cashmere, Officine Générale, Nine in the Morning and New Amsterdam. - Managed Key Accounts (El Corte Ingles, Santa Eulalia, Nino Alvarez, Corner..) - Developed and managed brand budgets. - Oversaw product distribution and positioning in Spain, Andorra and Portugal. - Executed branding actions to enhance customer engagement and brand storytelling. - Designed and created newsletters to align with brand communication strategies.
- Managed an extensive portfolio of 500+ SKUs, spanning footwear, accessories, and jewelry. - Communicated daily with suppliers regarding inventory and sample needs (PT, CN, VN) . - Monitored product lifecycle from development to launch. - Created product information sheets and sample confirmation documents. - Oversaw production timelines and quality control, ensuring a successful go-to-market strategy. - Collaborated with the Design Department for products briefings and launches. - Delivered weekly reporting and analysis to create synergies and action plans among departments.
Gabriela Coll Garments is fashion studio that presents seasonless Series; consisting of pieces that layer, coexist and evolve over time. - Acted as a key link between the Product Design and Operations teams. - Collaborated to create the product information sheet. - Curated lookbooks and line sheets for the buying season. - Participated in the fabric selection. - Managed purchase orders and tracked shipments (IT, ES). - Prepared interesting and innovative visual displays on the website to attract sales. - Organized showroom for optimal display
- Developed brand's mission and vision statements. - Conducted market research to analyze competition and identify industry trends. - Aligned marketing campaigns with brand identity and values. - Negotiated with vendors to ensure competitive pricing and maintain product specifications. - Collaborated with the factory to develop the product according to their capabilities.