Strategic professional with experience in branding, product development, client experience and visual storytelling within the luxury industry.
- Brands: Officine Générale, Fedeli, Herno, and Nine in the Morning. - Developed strong relationships with VIP clients through tailored clienteling strategies. - Ensured showroom excellence by delivering a personalized and elevated buying experience. - Analyzed sell-in and sell-out performance to identify growth opportunities. - Aligned visual merchandising with brand guidelines and luxury standards. - Managed seasonal orders (FW/SS) and replenishments via an ERP system. - Activation of brand marketing actions. - Prepared product catalogs and sales tools for the commercial team.
- Managed a portfolio of 500+ SKUs (footwear, accessories, and jewelry). - Communicated daily with suppliers regarding inventory needs, prototypes and negotiations (MOQ, delays, price). - Managed budgets. - Analyzed performance and monitored inventory levels for optimal supply of stocks. - Monitored product lifecycle from development to launch. - Followed up of the production, quality control and technical conformity. - Worked with the design team to update the collection strategy (nomenclatures, barcodes, product sheets).
- Close collaboration with the atelier (Women's Ready-to-Wear). - Creation of technical and composition sheets. - Preparation of lookbooks and line sheets for the retail season. - Fabric sourcing. - Monitoring of orders and deliveries.
- Developed brand's mission and vision statements. - Conducted market research to analyze competition and identify industry trends. - Aligned marketing campaigns with brand identity and values. - Negotiated with vendors to ensure competitive pricing and maintain product specifications. - Collaborated with the factory to develop the product according to their capabilities.