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Will Dixon

Driving Operational Excellence & Growth | 15+ Years Leading Process Improvement, ERP Integration, and Cost Optimisation in Fashion, Retail & Tech.
About

Results-driven business operations leader with over 15 years of experience optimising processes, implementing scalable systems, and fostering high-performance cultures across diverse industries, including fashion, retail, and technology. Proven ability to drive alignment, operationalise initiatives, and deliver growth through data-driven decision-making and cost optimisation. Skilled in managing complex projects, improving operational efficiency, and achieving company-wide objectives through strategic planning, team development, and KPI (Key Performance Indicators) management. Recognised for consistently reducing expenses and enhancing productivity through resource management and continuous improvement initiatives.

Previous Brands
RÆBURN
MA.STRUM
Victorinox
Fashion Marketing
Work Experience
Founder & Consultant
Jan ‘24 - Now
DXN Advisory

Provide strategic and operational consulting to startups and SMEs, focusing on optimising processes, building scalable systems, and fostering sustainable growth. Facilitate goal-setting, accountability frameworks, and strategic planning to align leadership, drive growth, and coach teams in overcoming obstacles.

Chief Operating Office (COO)
Jan ‘22 - Dec ‘23
RÆBURN

Spearheaded the transition to a multi-channel business model, achieving a 50% revenue increase through optimised sales channels and streamlined operational processes. Led the integration of Enterprise Resource Planning (ERP), Warehouse Management System (WMS), and Customer Relationship Management (CRM) systems, resulting in a 15% reduction in manual errors and a 20% improvement in cross-functional data accuracy, which accelerated decision-making processes and improved overall team productivity. Implemented company-wide strategic objectives (Rocks) and tracked Scorecard Key Performance Indicators (KPIs), driving a 15% increase in profitability. Drove strategic budgeting initiatives, leading to a 12% reduction in operational expenses and enhancing overall financial efficiency. Oversaw M&A readiness with BDO (UK), preparing due diligence materials and managing data rooms. Drove team alignment through structured performance frameworks, reducing turnover by 25% and boosting engagement by 40%.

Operations Director
Sep ‘18 - Dec ‘21
RÆBURN

Managed daily operations across Finance & Administration, Operations, Sales, and Marketing, aligning core priorities and increasing productivity by 15%. Enhanced systems integration and automated workflows, reducing manual errors by 30% and supporting efficiency and operational goals. Led high-profile client projects for brands such as V&A Museum, The North Face, Aesop, and Timberland, achieving >90% on-time, budget-compliant delivery, which enhanced client satisfaction and led to repeat business opportunities.

Operations Manager
Jul ‘16 - Aug ‘18
RÆBURN

Developed and implemented inventory and procurement strategies, reducing stock losses by 15% and optimising cash flow for enhanced operational efficiency. Standardised Standard Operating Procedures (SOPs), resulting in a 17% increase in production efficiency and a reduction in lead times, thereby supporting market expansion.

Operations Manager
Jun ‘15 - Jun ‘16
Field Grey

Streamlined supply chain operations, resulting in a 10% reduction in lead times and a 20% cost reduction, thereby boosting overall operational efficiency. Increased team productivity by 15% by optimising workflows and introducing new Standard Operating Procedures (SOPs).

Founder, Consultant
Nov ‘14 - Jul ‘16
Fashion Team (UK) Limited

Established a consultancy, focusing on growth strategies, systemisation, and operational frameworks for start-up brands.

Operations Director
Jun ‘12 - Oct ‘14
MA.STRUM

Aligned cross-functional teams with growth objectives and strategic initiatives, achieving procurement cost efficiencies and supporting the company's international expansion. Partnered with Finance to develop budgeting strategies that improved profitability and strengthened market positioning.

Operations Manager
Mar ‘11 - May ‘12
MA.STRUM

Established core operational processes, balancing inventory and meeting revenue targets.

Head of Operations
Jul ‘09 - Feb ‘11
D&A Agency

Managed UK operations, optimising inventory accuracy, order fulfilment, and client satisfaction representing prestigious brands including MA.STRUM, Pirelli, Daniela Fiesoli, Anderson’s, as well as innovative technology brand MuteWatch.

Operations Manager
Jan ‘07 - Jun ‘09
Victorinox

Enhanced logistics efficiency and integrated 3PL (Third-Party Logistics) solutions, increasing distribution capabilities across the UK.

Sales & Operations Assistant
Jul ‘03 - Dec ‘06
Fashion Marketing

Supported sales operations and client engagement for a portfolio of prestigious fashion brands, including Allegri, Corneliani, Eden Park, Massimo Osti Ralph Lauren Polo, Superga, Trussardi, and Victor Victoria.

Showroom Assistant
Jul ‘01 - Jun ‘03
Fashion Marketing

Retail Sales Assistant
Jul ‘98 - Jun ‘00
Apparel

Languages
English - Native
Education & Training
APMG International
‘15 - ‘15
PRINCE2®, Foundation
Project Management
Bridgwater College
‘01 - ‘03
Higher National Diploma (HND), Distinction
Business Management
Oxted County 6th Form College
‘98 - ‘00
Advanced General National Vocational Qualification (AGNVQ), Distinction
Business Studies
London, UK