Will Dixon
Strategic operations and transformation leader with 20+ years’ experience helping organisations turn vision into execution. Skilled in designing operating models, governance, and delivery frameworks that enable creative, retail, and technology-enabled businesses to scale effectively. Balances structure and agility to align people, processes, and performance across transformation, programme delivery, and business operations. Well-suited to senior roles such as: Head of Transformation, Director of Strategic Operations, Change & Governance Director, Programme Delivery Lead, Head of Business Operations, PMO Lead, or Chief of Staff. Equally effective in permanent, fractional, or advisory capacities. Focus Areas: Transformation · Programme Delivery · Change Management · Business Operations · Strategic Execution · Governance · PMO · Sustainability · Leadership Development · Organisational Design.
Provide strategic operations advisory and delivery support to founder-led and scaling businesses through fractional, project-based, and embedded engagements across creative, retail, and technology sectors. ● Combine board-level expertise with startup pragmatism, offering scalable solutions without corporate overhead. ● Deliver diagnostics, workshops, and COO-level advisory to help founders build structure and accountability. ● Embed execution frameworks to set priorities, align teams, and ensure follow-through. ● Introduce dashboards and reporting cadences to improve visibility of progress and risks.
AI-driven SaaS company transforming the fashion supply chain through deep-tech fabric digitisation and data-led process automation. ● Shape strategic vision and advise leadership on growth, organisation design, and scalable governance. ● Establish operating models and SOPs to ensure repeatability and governance discipline for scaling. ● Strengthen commercial clarity and operational readiness in partnership with finance and leadership teams. ● Secure pilots (Gymshark, Hugo Boss), overseeing contract terms, delivery, and outcomes. ● Elevate communications and go-to-market, supporting fundraising with structured messaging and stakeholder alignment. ● Deliver measurable improvement in project turnaround and partner delivery quality through structured governance.
Award-winning British design house and creative agency, globally recognised for sustainable innovation. ● Partnered with Founder at board level on strategic vision and governance alignment. ● Led 30+ cross-functional staff, including six SLT members, spanning Finance, Design, Product, Sales, Marketing, and Operations, with oversight of external legal and 3PL partners. ● Led digital systems transformation, including ERP, PLM, WMS, CRM, and e-commerce integration. ● Established reporting cadence (OKRs/Rocks, KPIs/Scorecards) to improve transparency and strengthen programme and portfolio oversight. ● Partnered with finance and leadership teams to strengthen reporting, planning, and commercial visibility. ● Delivered high-profile client programmes for: Timberland, Vans, The North Face, Aesop, Umbro, Disney & the V&A Museum, amongst others.
British menswear brand launched with inspiration from the Massimo Osti Archive. ● Built and led design, development, sales and marketing functions, establishing the strategic operations foundations for a new premium menswear brand. ● Partnered with CEO on strategic planning and financial management to align creative direction with commercial goals. ● Directed global sourcing and vendor management; negotiated pricing and contracts with international manufacturers. ● Expanded international market presence, securing distribution agreements and retail partnerships. ● Oversaw launch of e-commerce and retail pop-up operations, establishing reporting mechanisms for performance monitoring.
Managed UK operations for premium brands incl. MA.STRUM, Pirelli, and MuteWatch. Improved inventory accuracy, fulfilment, and reporting processes.
Supported UK apparel division. Rolled out integrated POS and 3PL logistics; launched Bond Street flagship store.
Supported UK sales operations for brands including: Polo Ralph Lauren, Superga, Corneliani, Eden Park, and Massimo Osti amongst others.