Tanushri Roy

As a Womenswear Designer at Lulu, I oversee the design and development of diverse categories, including youth, sportswear, athleisure, formals, casuals, knits, woven fabrics, and denim. I manage the entire process from concept to final product, ensuring alignment with brand strategy and market trends. Key responsibilities include conducting fashion trend and market research to develop commercially viable collections, collaborating with internal teams and suppliers to ensure seamless execution, and coordinating with the marketing department for photoshoots. I also work closely with the visual merchandising team to ensure effective product displays for seasonal collections. My role combines creativity with strategic planning to deliver high-quality, trend-driven collections that meet consumer needs while enhancing the brand's market presence.

Drive innovation at the intersection of fashion and AI, exploring new possibilities in the industry. Utilize extensive fashion industry experience to enhance the platform, adding unique value. Develop and implement cutting-edge strategies that blend fashion trends with AI technology. Collaborate with tech and fashion teams to create revolutionary products and services. Stay abreast of the latest developments in both the fashion and AI sectors to inform strategy. Spearhead projects that demonstrate the potential and practical applications of AI in fashion. Foster partnerships and collaborations that leverage AI to transform fashion experiences. Engage in continuous learning and research to maintain a competitive edge in fashion AI.

FUELING CREATIVITY THROUGH DISCOVERY, OPPORTUNITY, & EDUCATION. Home to over 10,000 creators from 130+ countries, HUG is the most inclusive destination for artists and art lovers. From international exhibitions to creator-friendly education and resources, we empower our global artist community to get their work seen and appreciated by a broader audience. We are committed to building a more diverse and inclusive arts ecosystem, or as we like to call it: the inclusiverse. Join us as we welcome experts and newcomers alike — while giving plenty of hugs along the way.

Thrilled to be selected for AI Fashion Week™ Season 2 and Maison Meta's chosen 20 showcasing "CELESTIQUE," a 20-piece collection inspired by the cosmos. This Maison Meta event in partnership with REVOLVE, @Photo Vogue and BASE Milano merges fashion with the power of AI

Engage with the Community.Actively participate in discussions and conversations within the Refabric community. Share your knowledge and expertise in fashion design and Refabric features. Identify individuals who have a genuine interest in fashion design and Refabric. Encourage them to join the community and participate in discussions and activities. Collaborate with other ambassadors and community members to organize events such as webinars, workshops or virtual fashion design challenges. Share your experiences and feedback with the Refabric team to help improve the platform. Assist in setting up and moderating other community channels to maintain a vibrant and respectful environment. Stay updated with Refabric's latest features, developments, and announcements. Act as a brand advocate by promoting Refabric within your network and on social media. Participate in the reward system by actively engaging in the community, referring new members, and making valuable contributions. Set a positive example for the community through your actions , enthusiasm and dedication.

Proficient in identifying emerging fashion trends and incorporating them into licensed merchandise designs to capture the attention of target audiences. Conducted in-depth market research and trend analysis to develop strategic design concepts and product roadmaps that aligned with brand objectives and consumer preferences. Created comprehensive trend presentations for internal teams and clients to showcase key fashion insights. Successfully established and managed collaborative relationships with licensors, ensuring brand integrity and compliance with licensing agreements. Designed fashion collections for prominent brands and licensors such as FIFA 2022, Coca Cola, Warner, Disney, Marvel, and Universal. Specialized in menswear, womenswear, and kids categories, ensuring designs catered to the specific target audience. Developed innovative and on-trend designs that aligned with the brand guidelines and licensing requirements. Led design and collaborated with cross-functional teams in the design and development process, fostering creativity, and delivering high-quality licensed products on time and within budget.

Played a key role as the lead womenswear designer at Shaira Fashions, a luxury womenswear brand based in Dubai. Specialized in curating unique evening wear, resort wear, modest fashion, and accessories. Conducted extensive fashion trends research and analysis to identify emerging styles, colors, and silhouettes. Designed and developed surface patterns, embroideries, and silhouettes, ensuring adherence to brand aesthetics. Sourced samples, fabrics, trims, and prints from suppliers and markets, ensuring high-quality materials for production. Worked closely with different departments to supervise the design process from inception to the final ensembles. Developed and maintained strong relationships with suppliers, manufacturers, and industry professionals. Successfully managed freelance designers, including hiring, coordination, and ensuring their work aligned with brand standards.

Managed a diverse brand portfolio encompassing apparel, footwear, accessories, and cosmetics brands from Italy, Spain, UK, US, Australia, Turkey, and Malaysia. Conducted sourcing activities and negotiations to ensure competitive pricing and high-quality products. Conducted extensive research, analysis, and idea generation to develop and design womenswear collections for launching TFN private label. Traveled to Spain and Italy to attend trade fairs, conduct market research, and establish relationships with brands and suppliers. Placed orders for the upcoming seasons and identified new brands and suppliers for potential partnerships. Worked on product strategy and forecasting for the next year to drive business growth and meet customer demands. Collaborated with the marketing team to develop effective marketing and promotional ideas for brand awareness and sales. Worked closely with the visual merchandiser to create impactful product displays and optimize store merchandising. Conducted staff performance evaluations and provided product training to ensure a knowledgeable and motivated team. Involved in store opening activities, including planning and execution to ensure a successful launch.