Wholesale Buying/Product management and Econmerce professional with extensive experience in building assortment and international sales strategies for luxury, fast fashion and emerging fashion brands through online and offline distribution channels.
Leading the growth of Sun Bum in Europe for French Albion (exclusive distributor). ▪ Own full brand P&L: sales, marketing, operations, and strategy ▪ Developed multi-channel sales strategy (action sports, pharmacies, beauty, fashion, hospitality) ▪ Recruited and enabled independent sales reps across priority regions ▪ Rolled out PR and influencer campaigns to grow brand visibility and local awareness
Built and scaled a boutique agency helping emerging fashion brands expand internationally. ▪ Designed market entry and brand positioning strategies for 10+ clients ▪ Secured partnerships with major European and US retailers ▪ Provided end-to-end advisory: wholesale sales, product strategy, and go-to-market execution ▪ Drove multi-country launches and double-digit revenue growth for key clients
Led global marketplace strategy and execution across 6 platforms. ▪ Drove +120% YoY revenue growth on ASOS, Zalando, Tmall, and others ▪ Oversaw full P&L, pricing, assortment, and marketing for each channel ▪ Managed 15-person cross-regional team (EMEA + APAC) ▪ Reported directly to Inditex C-level; presented strategic performance reviews
End-to-end ownership of the ASOS.com business for Bershka. ▪ Designed and implemented commercial strategy → hit and exceeded budget targets ▪ Optimized assortment and product strategy based on trend analysis and conversion data ▪ Led team of 3 Online Product Managers to execute growth roadmap ▪ Streamlined operations and cross-functional coordination across merchandising and logistics
Owned buying strategy for EMEA region; collaborated closely with HQ design team and EU sales teams. ▪ Built regional assortment plans and led go-to-market execution ▪ Led OTB and pricing strategy for major wholesale accounts (Galeries Lafayette, Selfridges, El Corte Inglés) ▪ Oversaw production forecasting, pricing, and margin management ▪ Analyzed market and competitor trends to inform collection development and retail pricing
Developed exclusive product lines for Middle Eastern and Indian markets. ▪ Created regional-specific collections with design and buying teams ▪ Managed production planning and inventory flow ▪ Supported successful store openings and merchandising strategies in key countries
Contributed to global brand strategy and product innovation within the Haircare division. ▪ Conducted competitive benchmarking using IRI panel data to identify whitespace opportunities ▪ Created and pitched new product concepts — several approved for further development ▪ Led creative briefs for packaging and campaigns in collaboration with external agencies ▪ Worked with labs to define key product elements: fragrance, benefits, and textures
Assisted in the development of a successful menswear RTW collection