With over ten years of experience in the luxury, fashion, and lifestyle markets in France and the Middle East, I have developed a solid and diverse expertise, both operational and strategic. Today, I help businesses achieve their commercial goals through effective and innovative marketing strategies. By creating tailored strategic plans, I am committed to enabling companies to stand out and reach their target audience in a powerful way.
EXPERT MS COURTÈS CONSULTING • Freelance • Development of comprehensive marketing strategies aligned with business objectives and vision. • In-depth analysis of the market, competition, and industry trends to identify opportunities and challenges. • Creation of brand positioning plans aimed at differentiating the company and strengthening its brand awareness. • Branding advice to create a strong and consistent brand identity across all communication channels. • Development of engaging and relevant content strategies to captivate the audience and enhance online presence. • Management of multi-channel advertising campaigns to maximize visibility and generate qualified leads. • Performance tracking and data analysis to optimize marketing strategies and maximize return on investment.
• Build brand marketing & PR strategy to increase brand awareness and traffic acquisition across key markets • Implement processes and monitoring system to increase campaign performances • Manage and update yearly budget • Create and implement 360 communication plan for key marketing campaign and brand launches • Ensure brand visibility and traffic acquisition across media campaign, events (Media & VIP's), branding activation, sponsorship, CSR, influencer placements, ambassador programs, 3rd party partnership • Manage a team of four people: KPI's definition, growth path building, ressource capabilities
• Manage the end-to-end implementation of e-commerce projects, on time and budget • Build and leading cross-domain stakeholder programs (supply chain, marketing, merchandizing, IT, operations,…) • Implement solution to increase traffic acquisition and SEO of the websites
• Implement animations : manage production, suppliers, calculate the ROI and deliver reporting post animation • Manage beauty advisor : establish the target, train them on the product and sales techniques • Handle merchandising and ensure brand visibility in the POS and adapt the guideline to the market • Conduct training across the region and India : Product and sales techniques trainings • Follow up media and PR : Follow up on the local press with external company • Organize event : Find venue, Catering, invitations • Liaise with distributors and regional agent : Ensure trade marketing roll-out with the distributors over KSA, India, South Africa, Turkey • Supervise stock and brand image among distributors
• Manage CRM project : weekly follow-up with the boutique and fashion advisor, training on CRM tools • Organize events and handle reporting post event • Coordinate with the boutiques : VIP clients, In-store animation • Follow up and implement marketing services in coordination with Paris headquarter and implementation of new services in the boutique.