Reinoud Braat

Launched SipandSpray, an e-commerce webshop for innovative water bottles with spray function Managed product purchasing, packaging, import, website creation, order management, finance activities, marketing activities, and customer relations for this startup Increased website traffic through targeted social media campaigns, sport club sponsoring and participating at local fairs

Held 3 leadership roles, as Director Buying & Planning (2013-2015), Senior Director Buying & Demand Planning (2015-2018) and then Vice President Buying & Planning, Operations (2018-present) As VP Buying & Planning (MT member), leading E2E planning (IBP/IDP/S&OP), supply chain and procurement strategies, inventory management (55M SKU's annually), P&L optimizations and the development of supply chain models, managing a 43 FTE team, that supported growth of Calvin Klein EMEA revenue from 200M (2013) to 1.5M Euro (2024) Key Accomplishments: Set-up of processes & systems (LEAN) to scale and extend product offer to new markets APAC and LATAM. (2016 onwards) To support future growth and expansion of product offer, I Implemented a strategic procurement set-up with balanced global sourcing footprint (including on-shore and off-shore possibilities), raw material direct sourcing possibilities with inventory pools at mills and vendors, and an essential fabric library to support fob cost reduction of 2%. (2015) Directed the implementation of a digital forecasting tool system (Blue Yonder), additionally build an in-house Al forecasting tool to improve product forecast accuracy by 15ppt. (2022) Led the development and launch of a fast responsive procurement model (with a customer customization feature) to fasten and optimize product availability at key retail partners and DTC, and lower inventory levels; this model enhanced customer experience thru increased OTIF to 98% and reduced inventory level from 21% to 16% as a % of total sales. (2020) Led the development and implementation of a procurement system InforNexus, improving data accuracy by 12% and optimizing supplier relationships, resulting in a 1,5% cost reduction.

Managed S&OP operations, including demand forecasting, process Improvements Key Accomplishments: Implemented a renewed monthly S&OP process, including rolling forecast visibility to improve demand accuracy and inventory reduction of 5% (2012) Creation of weekly management KPI dashboard to lead MT discussions and business initiatives. (2012) Led workshop session marathon to review and optimize cross-functional processes (2013)

Managed the merchandising for all divisions (6) and 240+ doors and E-com, including planning, purchasing, operations, assortment optimization, inventory control, and managing OTB/WSSI and space planning Key Accomplishment: Integrated assortment planning with retail floor space planning, based on A-B-C door classification. (2011) Business owner for implementation of new ERP system JDA (2011)

Managed the merchandising for all divisions (8) and 366 doors and E-com, to include budgeting, OTB/WSSI management, NOS planning, assortment planning, sales analyses, Inventory control, developing systems processes and 3PL management

Managed the strategic planning for all divisions (9), including budgeting, KPI's, GP planning, range planning, sales analyses, buy planning, and process optimization

Founded Kiddels, an e-com webshop for adjustable baby sleeping bags in the Netherlands Managed webshop creation & management, product selection, sourcing, import, order management, financial activities, marketing activities and customer relations Developed skills in e-commerce, product sourcing, and customer service

Held 4 leadership roles, as Planning & Operations Manager, Director Operations & Planning, Sr. Director Merchandise & Planning and as Sr. Director Buying & Business Planning Focused on strategic planning, budget management, merchandising, sales & demand planning, NOS, buy planning, allocation, customer service, operations excellence and P&L reporting for the TH-Denim division

Managed a portfolio of sports products (incl. apparel, footwear, team sports & accessories), with focus on merchandising, sales planning, assortment buying and 3PL management