As a Merchandiser at H&M -MENA, I ensure product availability and accurate replenishment across 9 markets and 135+ stores, using data, analytical tools, and market research to assess product performance, customer behaviour, and market trends. I have a Bachelor of Fashion Technology degree from National Institute of Fashion Technology India, and I bring expertise in fashion management, assortment planning, and fashion business. I have also co-founded and launched an organic kidswear brand, and developed activewear products for the UAE market as a product development merchandiser. I am passionate about creating insightful and interactive reports that aid in effective decision making, and presenting them to senior management. I also identify best and slow selling styles and propose actions to increase sales, and execute promotions. I am motivated by delivering results that meets the needs and expectations, and contribute to the growth and success of the organization.
•Significantly contributed to the development of innovative BY Allocation methods, boosting size availability in stores to 90% while enhancing the current allocation strategy. •Increased full-price sales by 20% by leveraging trends, selling opportunities, and special events. •Enhanced the BY demand tool by applying strategies that consistently maintain optimal stock levels, reducing manual interventions by 85%. •Performed data-driven analyses to pinpoint products for markdowns and promotions, increasing sales while meeting margin targets. •Designed sophisticated Power BI dashboards that automated data analysis and reporting, reducing reporting time by 70% and enhancing data-driven decision-making. •Fostered a strong collaborative relationship with e-com, supply chain, VM, operations, and marketing teams to ensure seamless execution of trade-related decisions and optimize store layouts and stock movements. •Elevated seasonal sales by 35% through the creation of targeted promotional strategies.
•Conducted market study to develop hemp socks for the UAE market. •Vendor management, vendor negotiation, sample follow-up, payment follow-up & establishing critical path. •Responsible for buyer approval, and documentation follow-ups at various stages. •Maintaining TNA for samples and shipments of footwear for on-time delivery. •Coordinated with the eCommerce team for updating new product information. •Coordinated with photography team and social media team for new product launches.
•Set up & launched an organic kidswear brand. •Coordinated and negotiated with suppliers to produce custom printed fabrics, packaging trims at the best price. •Worked closely with manufacturers during various stages of production. •Developed a clear and well-articulated buying plan supported by sales, promotion and branding/supplier strategy.
The offline garment finishing system practised in the factory was transformed into online/inline garment finishing. The daily finishing capacity of the finishing department was increased from 9400 pieces to 11000 pieces. WIP in the finishing and sewing departments were reduced by 34% and 21% respectively. Implementation of Lean, six sigma methodologies.
Analysed the concept of spinning, weaving, dyeing and knitting for technical as well as commercial purposes.